The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $7.1B | $1.4B | $810M | $761M | 252.3% | 0.2% | 189.3% |
| 2024 | $7.1B | $723M | $280M | $483M | 85.4% | -4.0% | 87.9% |
| 2023 | $7.4B | $564M | $149M | $930M | 67.7% | 4.0% | -67.7% |
| 2022 | $7.1B | $937M | $462M | $535M | 83.1% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 7,107 | 7,389 | 7,093 | 7,104 |
| Operating Revenue | - | 7,107 | 7,389 | 7,093 | 7,104 |
| Cost Of Revenue | - | 4,562 | 4,481 | 4,045 | 3,891 |
| Gross Profit | - | 2,545 | 2,908 | 3,048 | 3,213 |
| Operating Expense | - | 1,826 | 2,085 | 2,325 | 2,036 |
| Research And Development | - | 132 | 138 | 126 | 121 |
| Selling General And Administration | - | 1,663 | 1,917 | 2,170 | 1,894 |
| Total Expenses | - | 6,388 | 6,566 | 6,370 | 5,927 |
| Operating Income | - | 719 | 823 | 723 | 1,177 |
| EBITDA | - | 937 | 564 | 723 | 1,385 |
| Normalized EBITDA | - | 947 | 1,060 | 968 | 1,422 |
| EBIT | - | 713 | 328 | 488 | 1,166 |
| Interest Income | - | 5 | 16 | 23 | 9 |
| Interest Expense | - | 106 | 90 | 90 | 88 |
| Net Interest Income | - | -101 | -74 | -67 | -79 |
| Other Non Operating Income Expenses | - | -7 | -19 | -18 | 13 |
| Other Income Expense | - | -11 | -511 | -258 | -20 |
| Interest Income Non Operating | - | 5 | 16 | 23 | 9 |
| Interest Expense Non Operating | - | 106 | 90 | 90 | 88 |
| Net Non Operating Interest Income Expense | - | -101 | -74 | -67 | -79 |
| Pretax Income | - | 607 | 238 | 398 | 1,078 |
| Tax Provision | - | 136 | 77 | 106 | 254 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | -2.24 | -160.47 | -64.92 | -8.73 |
| Net Income Continuous Operations | - | 471 | 161 | 292 | 824 |
| Net Income From Continuing And Discontinued Operation | - | 462 | 149 | 280 | 810 |
| Net Income From Continuing Operation Net Minority Interest | - | 462 | 149 | 280 | 810 |
| Net Income | - | 462 | 149 | 280 | 810 |
| Net Income Common Stockholders | - | 462 | 149 | 280 | 810 |
| Net Income Including Noncontrolling Interests | - | 471 | 161 | 292 | 824 |
| Normalized Income | - | 469.76 | 484.53 | 460.08 | 838.27 |
| Diluted NI Availto Com Stockholders | - | 462 | 149 | 280 | 810 |
| Basic Average Shares | 125.57 | 123.11 | 123.59 | 124.17 | - |
| Diluted Average Shares | 127.30 | 123.91 | 124.18 | 124.80 | - |
| Reconciled Depreciation | - | 224 | 236 | 235 | 219 |
| Reconciled Cost Of Revenue | - | 4,369 | 4,275 | 3,839 | 3,693 |
| Total Unusual Items | - | -10 | -496 | -245 | -37 |
| Total Unusual Items Excluding Goodwill | - | -10 | -496 | -245 | -37 |
| Minority Interests | - | -9 | -12 | -12 | -14 |
| Special Income Charges | - | 14 | -497 | -240 | -53 |
| Gain On Sale Of Business | - | 0 | 0 | -240 | -118 |
| Other Special Charges | - | - | - | 171 | -65 |
| Impairment Of Capital Assets | - | 0 | 445 | 0 | 0 |
| Restructuring And Mergern Acquisition | - | 0 | 52 | 16 | 0 |
| Gain On Sale Of Security | - | -24 | 1 | -5 | 16 |
| Depreciation Amortization Depletion Income Statement | - | 31 | 30 | 29 | 21 |
| Depreciation And Amortization In Income Statement | - | 31 | 30 | 29 | 21 |
| General And Administrative Expense | - | 954 | 1,183 | 1,338 | 1,124 |
| Other Gand A | - | 954 | 1,183 | 1,167 | 1,124 |
| Salaries And Wages | - | 0 | 0 | 171 | 0 |
| Gain On Sale Of Ppe | - | 14 | 0 | 16 | 0 |
| Other Operating Expenses | - | -14 | - | - | - |
| Selling And Marketing Expense | - | 709 | 734 | 832 | 770 |
| Earnings From Equity Interest | - | 6 | 4 | 5 | 4 |
| Amortization | - | 31 | 30 | 29 | 21 |
| Amortization Of Intangibles Income Statement | - | 31 | 30 | 29 | 21 |
Consumer Defensive sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| The Clorox Companythis co. | CLX | $10.8B | 13.38β discount | 33.76 | 252.3% | 9.78 |
| Church & Dwight Co., Inc. | CHD | $22.3B | 30.27 | 5.57 | 18.4% | 18.54 |
| Dollar Tree, Inc. | DLTR | $21.0B | 16.37 | 5.59 | 34.2% | 11.57 |
| Tyson Foods, Inc. | TSN | $20.0B | 42.26 | 1.11 | 2.6% | 10.71 |
| General Mills, Inc. | GIS | $17.2B | 7.49 |
| - |
| - |
| - |
| - |
| - |
| 1.87 |
| 24.9% |
| 8.19 |
| Hormel Foods Corporation | HRL | $12.8B | 26.80 | 1.62 | 6.1% | 14.92 |
| McCormick & Company, Incorporated | MKC | $12.5B | 15.88 | 2.18 | 13.8% | 12.38 |
| Brown-Forman Corporation | BF-B | $11.7B | 13.44 | 2.92 | 21.8% | 10.83 |
| The J. M. Smucker Company | SJM | $10.8B | -8.76 | 1.77 | -20.2% | -118.74 |
| Peer Median | - | 16.13 | 2.03 | 16.1% | 11.20 | |