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Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, predictive media intelligence, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $458M | $-28M | $-43M | $39M | -21.3% | 12.7% | - |
| 2024 | $406M | $-46M | $-62M | $23M | -37.2% | 21.7% | - |
| 2023 | $334M | $-55M | $-66M | $4M | -46.1% | 31.4% | - |
| 2022 | $254M | $-45M | $-50M | $9M | -35.3% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 253.83 | 333.64 | 405.91 | 457.55 |
| Cost Of Revenue | 59.86 | 76.27 | 91.47 | 102.69 |
| Gross Profit | 193.97 | 257.38 | 314.43 | 354.85 |
| Operating Expense | 245.65 | 326.65 | 374.79 | 398.31 |
| Operating Income | -51.68 | -69.28 | -60.36 | -43.45 |
| EBITDA | -44.79 | -54.79 | -45.91 | -27.91 |
| EBIT | -49.72 | -63.02 | -57.78 | -40.24 |
| Pretax Income | -49.87 | -65.78 | -61.30 | -42.74 |
| Tax Provision | 0.37 | 0.65 | 0.67 | 0.59 |
| Net Income | -50.24 | -66.43 | -61.97 | -43.33 |
| Net Income Common Stockholders | -50.24 | -66.43 | -61.97 | -43.33 |
| Total Expenses | 305.50 | 402.92 | 466.26 | 501 |
| Interest Expense | 0.15 | 2.75 | 3.52 | 2.50 |
| Interest Income | 2.54 | 7.02 | 3.97 | 3.42 |
| Research And Development | 61.44 | 79.55 | 102.79 | 101.28 |
| Selling General And Administration | 184.21 | 247.10 | 272 | 297.03 |
| Normalized EBITDA | -44.79 | -54.79 | -45.91 | -27.91 |
| Normalized Income | -50.24 | -66.43 | -61.97 | -43.33 |
| Basic EPS | -0.92 | -1.19 | -1.09 | -0.74 |
| Diluted EPS | -0.92 | -1.19 | -1.09 | -0.74 |
| Tax Effect Of Unusual Items | 0 | 0 | 0 | 0 |
| Tax Rate For Calcs | 0.21 | 0.21 | 0.21 | 0.21 |
| Net Income From Continuing Operation Net Minority Interest | -50.24 | -66.43 | -61.97 | -43.33 |
| Reconciled Depreciation | 4.93 | 8.23 | 11.87 | 12.33 |
| Reconciled Cost Of Revenue | 59.86 | 76.27 | 91.47 | 102.69 |
| Net Interest Income | 2.38 | 4.27 | 0.45 | 0.92 |
| Net Income From Continuing And Discontinued Operation | -50.24 | -66.43 | -61.97 | -43.33 |
| Total Operating Income As Reported | -51.68 | -69.28 | -60.36 | -43.45 |
| Diluted Average Shares | 54.61 | 55.66 | 56.94 | 58.63 |
| Basic Average Shares | 54.61 | 55.66 | 56.94 | 58.63 |
| Diluted NI Availto Com Stockholders | -50.24 | -66.43 | -61.97 | -43.33 |
| Net Income Including Noncontrolling Interests | -50.24 | -66.43 | -61.97 | -43.33 |
| Net Income Continuous Operations | -50.24 | -66.43 | -61.97 | -43.33 |
| Other Income Expense | -0.58 | -0.77 | -1.39 | -0.20 |
| Other Non Operating Income Expenses | -0.58 | -0.77 | -1.39 | -0.20 |
| Net Non Operating Interest Income Expense | 2.38 | 4.27 | 0.45 | 0.92 |
| Interest Expense Non Operating | 0.15 | 2.75 | 3.52 | 2.50 |
| Interest Income Non Operating | 2.54 | 7.02 | 3.97 | 3.42 |
| Selling And Marketing Expense | 123.69 | 168.09 | 184.12 | 190.56 |
| General And Administrative Expense | 60.52 | 79.01 | 87.87 | 106.47 |
| Other Gand A | 60.52 | 79.01 | 87.87 | 106.47 |
| Operating Revenue | 253.83 | 333.64 | 405.91 | 457.55 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Sprout Social, Inc.this co. | SPT | $356M | - | 1.73 | -21.3% | -10.43 |
| IBEX Limited | IBEX | $376M | 9.28 | 2.43 | 27.4% | 5.70 |
| NVE Corporation | NVEC | $376M | 26.61 | 6.45 | 24.2% | 22.56 |
| Blend Labs, Inc. | BLND | $365M | - | -11.93 | 26.4% | -22.14 |
| Paysign, Inc. | PAYS | $364M | 50.69 | 7.49 |
| 15.6% |
| 22.59 |
| Rackspace Technology, Inc. | RXT | $363M | - | -0.30 | 18.5% | 15.23 |
| Aeluma, Inc. | ALMU | $346M | - | 8.46 | -16.9% | -60.91 |
| BK Technologies Corporation | BKTI | $339M | 26.31 | 7.56 | 30.3% | 18.09 |
| Telos Corporation | TLS | $338M | - | 3.32 | -38.1% | -13.40 |
| Peer Median | - | 26.46 | 4.88 | 21.4% | 10.47 | |