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Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. The company offers single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; over-under shotguns; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark. It also provides steel investment castings and metal injection molding (MIM) parts. The company sells its firearm products to the commercial sporting market through independent wholesale distributors; and its investment castings and MIM parts directly or through manufacturers' representatives. It also exports its firearm products through a network of selected commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. The company was founded in 1949 and is based in Southport, Connecticut.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $546M | $16M | $-4M | $38M | -1.5% | 1.9% | -114.4% |
| 2024 | $536M | $60M | $31M | $35M | 9.6% | -1.5% | -36.6% |
| 2023 | $544M | $81M | $48M | $18M | 14.5% | -8.7% | -45.4% |
| 2022 | $596M | $134M | $88M | $50M | 27.9% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 595.84 | 543.77 | 535.64 | 546.06 |
| Cost Of Revenue | 415.76 | 410.15 | 421.23 | 464.91 |
| Gross Profit | 180.09 | 133.62 | 114.42 | 81.15 |
| Operating Expense | 76.67 | 81.54 | 82.76 | 93.26 |
| Operating Income | 103.42 | 52.08 | 31.65 | -12.11 |
| EBITDA | 134.32 | 81.41 | 59.94 | 15.80 |
| EBIT | 108.53 | 59.03 | 37.88 | -7.07 |
| Pretax Income | 108.28 | 58.82 | 37.77 | -7.16 |
| Tax Provision | 19.95 | 10.61 | 7.21 | -2.77 |
| Net Income | 88.33 | 48.22 | 30.56 | -4.39 |
| Net Income Common Stockholders | 88.33 | 48.22 | 30.56 | -4.39 |
| Total Expenses | 492.42 | 491.69 | 503.99 | 558.17 |
| Interest Expense | 0.26 | 0.20 | 0.10 | 0.09 |
| Interest Income | 2.55 | 5.46 | 4.88 | 3.26 |
| Selling General And Administration | 76.67 | 81.54 | 82.76 | 93.26 |
| Normalized EBITDA | 134.29 | 81.41 | 59.94 | 15.99 |
| Normalized Income | 88.30 | 48.21 | 30.56 | -4.28 |
| Basic EPS | 5 | 2.73 | 1.79 | -0.27 |
| Diluted EPS | 4.96 | 2.71 | 1.77 | -0.27 |
| Tax Effect Of Unusual Items | 0.01 | 0 | 0 | -0.07 |
| Tax Rate For Calcs | 0.18 | 0.18 | 0.19 | 0.39 |
| Total Unusual Items | 0.04 | 0.01 | 0 | -0.19 |
| Total Unusual Items Excluding Goodwill | 0.04 | 0.01 | 0 | -0.19 |
| Net Income From Continuing Operation Net Minority Interest | 88.33 | 48.22 | 30.56 | -4.39 |
| Reconciled Depreciation | 25.79 | 22.38 | 22.06 | 22.87 |
| Reconciled Cost Of Revenue | 415.76 | 410.15 | 421.23 | 464.91 |
| Net Interest Income | 2.30 | 5.26 | 4.78 | 3.17 |
| Net Income From Continuing And Discontinued Operation | 88.33 | 48.22 | 30.56 | -4.39 |
| Total Operating Income As Reported | 103.46 | 52.08 | 31.65 | -12.30 |
| Diluted Average Shares | 17.79 | 17.81 | 17.27 | 16.24 |
| Basic Average Shares | 17.65 | 17.68 | 17.09 | 16.24 |
| Diluted NI Availto Com Stockholders | 88.33 | 48.22 | 30.56 | -4.39 |
| Net Income Including Noncontrolling Interests | 88.33 | 48.22 | 30.56 | -4.39 |
| Net Income Continuous Operations | 88.33 | 48.22 | 30.56 | -4.39 |
| Other Income Expense | 2.56 | 1.49 | 1.34 | 1.79 |
| Other Non Operating Income Expenses | 2.53 | 1.48 | 1.34 | 1.97 |
| Special Income Charges | 0.04 | 0.01 | 0 | -0.19 |
| Gain On Sale Of Ppe | 0.04 | 0.01 | 0 | -0.19 |
| Net Non Operating Interest Income Expense | 2.30 | 5.26 | 4.78 | 3.17 |
| Interest Expense Non Operating | 0.26 | 0.20 | 0.10 | 0.09 |
| Interest Income Non Operating | 2.55 | 5.46 | 4.88 | 3.26 |
| Selling And Marketing Expense | 36.11 | 38.79 | 38.76 | 39.06 |
| General And Administrative Expense | 40.55 | 42.75 | 44.01 | 54.20 |
| Other Gand A | 40.55 | 42.75 | 44.01 | 54.20 |
| Operating Revenue | 595.84 | 543.77 | 535.64 | 546.06 |
Industrials sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Sturm, Ruger & Company, Inc.this co. | RGR | $684M | - | 2.41 | -1.5% | 51.26 |
| Cardinal Infrastructure Group Inc. | CDNL | $701M | 30.18 | 11.73 | 16.3% | 10.97 |
| Transcat, Inc. | TRNS | $695M | 87.59 | 2.34 | 5.1% | 19.97 |
| Hyster-Yale, Inc. | HY | $686M | - | 1.44 | -12.2% | 20.87 |
| Smith & Wesson Brands, Inc. | SWBI | $686M |
| 64.21 |
| 1.89 |
| 3.6% |
| 14.41 |
| Latham Group, Inc. | SWIM | $683M | 64.89 | 1.68 | 2.7% | 11.15 |
| Serve Robotics Inc. | SERV | $680M | - | 1.92 | -28.9% | -4.28 |
| Safe Bulkers, Inc. | SB | $675M | 22.00 | 0.81 | 4.6% | 8.44 |
| FTAI Infrastructure Inc. | FIP | $670M | - | 30.98 | -1673.3% | 32.46 |
| Peer Median | - | 64.21 | 1.90 | 3.2% | 12.78 | |