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Advantage Solutions Inc. provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers in North America, Asia Pacific, and Europe. It operates in three segments: Branded Services, Experiential Services, and Retailer Services. The Branded Services segment delivers sales, merchandising, and omni-commerce marketing support to branded consumer packaged goods manufacturers, including brokerage services, branded merchandising, and shopper-centric marketing programs across in-store and digital platforms. The Experiential Services segment provides in-store and digital sampling programs, demonstrations, and experiential events designed to drive trial, conversion, and sustained consumer engagement. The Retailer Services segment offers solutions supporting retailers in in-store merchandising execution, private brand strategy and development, retail media, and marketing initiatives, including reset services, category updates, space management, audits, retailer merchandising, advisory services, and agency services for print and digital circulars and targeted advertising. The company serves a diverse client base across grocery, mass, club, retail pharmacy, convenience, and other channels in retail locations. The company was formerly known as Karman Holding Corp. and changed its name to Advantage Solutions Inc. in March 2016. The company was founded in 1987 and is headquartered in Saint Louis, Missouri.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $3.5B | $76M | $-228M | $9M | -41.1% | -0.7% | - |
| 2024 | $3.6B | $-90M | $-327M | $38M | -43.7% | -8.6% | - |
| 2023 | $3.9B | $256M | $-63M | $187M | -5.7% | 7.0% | - |
| 2022 | $3.6B | $-1.3B | $-1.4B | $72M | -112.3% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 3,646.34 | 3,900.12 | 3,566.32 | 3,542.64 |
| Cost Of Revenue | 3,173.49 | 3,415.05 | 3,059.05 | 3,048.30 |
| Gross Profit | 472.85 | 485.08 | 507.27 | 494.35 |
| Operating Expense | 391.41 | 459.09 | 529.15 | 478.32 |
| Operating Income | 81.44 | 25.99 | -21.88 | 16.03 |
| EBITDA | -1,256.66 | 255.73 | -89.85 | 75.88 |
| EBIT | -1,472.71 | 46.88 | -294.40 | -126.38 |
| Pretax Income | -1,577.09 | -118.86 | -441.19 | -265.32 |
| Tax Provision | -158.44 | -37.65 | -62.79 | -37.58 |
| Net Income | -1,380.51 | -63.32 | -326.96 | -227.74 |
| Net Income Common Stockholders | -1,380.51 | -63.32 | -326.96 | -227.74 |
| Total Expenses | 3,564.90 | 3,874.14 | 3,588.20 | 3,526.61 |
| Interest Expense | 104.39 | 165.73 | 146.79 | 138.94 |
| Selling General And Administration | 175.36 | 250.24 | 324.60 | 276.06 |
| Normalized EBITDA | 297.49 | 240.05 | 184.74 | 225.78 |
| Normalized Income | -23.13 | -94.86 | -145.09 | -99.12 |
| Basic EPS | -108.25 | -5 | -25.50 | -0.70 |
| Diluted EPS | -108.25 | -5 | -25.50 | -0.70 |
| Tax Effect Of Unusual Items | -155.41 | 4.97 | -39.08 | -21.29 |
| Tax Rate For Calcs | 0.10 | 0.32 | 0.14 | 0.14 |
| Total Unusual Items | -1,554.15 | 15.68 | -274.59 | -149.90 |
| Total Unusual Items Excluding Goodwill | -1,554.15 | 15.68 | -274.59 | -149.90 |
| Net Income From Continuing Operation Net Minority Interest | -1,421.86 | -84.15 | -380.60 | -227.74 |
| Reconciled Depreciation | 216.05 | 208.86 | 204.55 | 202.26 |
| Reconciled Cost Of Revenue | 3,173.49 | 3,415.05 | 3,059.05 | 3,048.30 |
| Net Interest Income | -104.39 | -165.73 | -146.79 | -138.94 |
| Net Income From Continuing And Discontinued Operation | -1,380.51 | -63.32 | -326.96 | -227.74 |
| Total Operating Income As Reported | -1,493.94 | 46.59 | -294.98 | -126.47 |
| Diluted Average Shares | 12.75 | 12.95 | 12.86 | 324.56 |
| Basic Average Shares | 12.75 | 12.95 | 12.86 | 324.56 |
| Diluted NI Availto Com Stockholders | -1,380.51 | -63.32 | -326.96 | -227.74 |
| Minority Interests | -3.21 | -2.94 | -2.19 | 0 |
| Net Income Including Noncontrolling Interests | -1,377.30 | -60.38 | -324.77 | -227.74 |
| Net Income Discontinuous Operations | 41.35 | 20.83 | 53.63 | 0 |
| Net Income Continuous Operations | -1,418.65 | -81.21 | -378.40 | -227.74 |
| Other Income Expense | -1,554.15 | 20.89 | -272.52 | -142.41 |
| Special Income Charges | -1,575.39 | 15.39 | -275.17 | -149.99 |
| Gain On Sale Of Business | -2.86 | 58.89 | 0 | 27.98 |
| Other Special Charges | 0 | 0 | 0 | -25.72 |
| Impairment Of Capital Assets | 1,572.52 | 43.50 | 275.17 | 203.69 |
| Earnings From Equity Interest | 0 | 5.21 | 2.06 | 7.49 |
| Gain On Sale Of Security | 21.24 | 0.29 | 0.58 | 0.08 |
| Net Non Operating Interest Income Expense | -104.39 | -165.73 | -146.79 | -138.94 |
| Interest Expense Non Operating | 104.39 | 165.73 | 146.79 | 138.94 |
| Depreciation Amortization Depletion Income Statement | 216.05 | 208.86 | 204.55 | 202.26 |
| Depreciation And Amortization In Income Statement | 216.05 | 208.86 | 204.55 | 202.26 |
| Operating Revenue | 3,646.34 | 3,900.12 | 3,566.32 | 3,542.64 |
Communication Services sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Advantage Solutions Inc.this co. | ADV | $434M | - | 0.78 | -41.1% | 6.68 |
| Gogo Inc. | GOGO | $522M | 42.28 | 5.40 | 12.8% | 8.24 |
| ATN International, Inc. | ATNI | $419M | - | 0.91 | -2.3% | 6.57 |
| Nexxen International Ltd. | NEXN | $411M | 18.00 | 0.88 | 5.3% | 4.60 |
| The E.W. Scripps Company | SSP | $408M | - |
| 0.48 |
| -8.1% |
| 11.29 |
| Dave & Buster's Entertainment, Inc. | PLAY | $387M | - | 4.25 | -53.4% | 9.76 |
| AMC Global Media Inc. | AMCX | $353M | 4.98 | 0.36 | 8.8% | 4.93 |
| FuboTV Inc. | FUBO | $349M | 3.09 | 1.26 | -95.3% | - |
| Getty Images Holdings, Inc. | GETY | $346M | - | 0.62 | -34.3% | 9.02 |
| Peer Median | - | 11.49 | 0.89 | -5.2% | 8.24 | |