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Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll. The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools. The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $18.8B | $5.9B | $3.9B | $6.1B | 19.6% | 15.6% | 30.6% |
| 2024 | $16.3B | $4.6B | $3.0B | $4.6B | 16.1% | 13.3% | 24.3% |
| 2023 | $14.4B | $4.0B | $2.4B | $4.8B | 13.8% | 12.9% | 15.4% |
| 2022 | $12.7B | $3.4B | $2.1B | $3.7B | 12.6% | - | - |
| 2021 | - | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 12,726 | 14,368 | 16,285 | 18,831 |
| Operating Revenue | - | 12,726 | 14,368 | 16,285 | 18,831 |
| Cost Of Revenue | - | 2,406 | 3,143 | 3,465 | 3,848 |
| Gross Profit | - | 10,320 | 11,225 | 12,820 | 14,983 |
| Operating Expense | - | 7,761 | 8,084 | 8,967 | 10,045 |
| Research And Development | - | 2,347 | 2,539 | 2,754 | 2,928 |
| Selling General And Administration | - | 4,998 | 5,062 | 5,730 | 6,636 |
| Total Expenses | - | 10,167 | 11,227 | 12,432 | 13,893 |
| Operating Income | - | 2,559 | 3,141 | 3,853 | 4,938 |
| Total Operating Income As Reported | - | 2,571 | 3,141 | 3,630 | 4,923 |
| EBITDA | - | 3,369 | 4,043 | 4,581 | 5,890 |
| Normalized EBITDA | - | 3,369 | 4,043 | 4,804 | 5,905 |
| EBIT | - | 2,623 | 3,237 | 3,792 | 5,081 |
| Interest Income | - | 64 | 106 | 147 | 175 |
| Interest Expense | - | 81 | 248 | 242 | 247 |
| Net Interest Income | - | -17 | -142 | -95 | -72 |
| Other Non Operating Income Expenses | - | 37 | -10 | 15 | -17 |
| Other Income Expense | - | 37 | -10 | -208 | -32 |
| Interest Income Non Operating | - | 64 | 106 | 147 | 175 |
| Interest Expense Non Operating | - | 81 | 248 | 242 | 247 |
| Net Non Operating Interest Income Expense | - | -17 | -142 | -95 | -72 |
| Pretax Income | - | 2,542 | 2,989 | 3,550 | 4,834 |
| Tax Provision | - | 476 | 605 | 587 | 965 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | 0 | 0 | -36.87 | -2.99 |
| Net Income Continuous Operations | - | 2,066 | 2,384 | 2,963 | 3,869 |
| Net Income From Continuing And Discontinued Operation | - | 2,066 | 2,384 | 2,963 | 3,869 |
| Net Income From Continuing Operation Net Minority Interest | - | 2,066 | 2,384 | 2,963 | 3,869 |
| Net Income | - | 2,066 | 2,384 | 2,963 | 3,869 |
| Net Income Common Stockholders | - | 2,066 | 2,384 | 2,963 | 3,869 |
| Net Income Including Noncontrolling Interests | - | 2,066 | 2,384 | 2,963 | 3,869 |
| Normalized Income | - | 2,066 | 2,384 | 3,149.13 | 3,881.01 |
| Diluted NI Availto Com Stockholders | - | 2,066 | 2,384 | 2,963 | 3,869 |
| Basic Average Shares | - | 280 | 281 | 280 | 280 |
| Diluted Average Shares | - | 284 | 283 | 284 | 283 |
| Reconciled Depreciation | - | 746 | 806 | 789 | 809 |
| Reconciled Cost Of Revenue | - | 2,076 | 2,820 | 3,159 | 3,520 |
| Total Unusual Items | - | 0 | 0 | -223 | -15 |
| Total Unusual Items Excluding Goodwill | - | 0 | 0 | -223 | -15 |
| Special Income Charges | - | 0 | 0 | -223 | -15 |
| Restructuring And Mergern Acquisition | - | 0 | 0 | 223 | 15 |
| Depreciation Amortization Depletion Income Statement | - | 416 | 483 | 483 | 481 |
| Depreciation And Amortization In Income Statement | - | 416 | 483 | 483 | 481 |
| General And Administrative Expense | - | 1,472 | 1,300 | 1,418 | 1,601 |
| Other Gand A | - | 1,460 | 1,300 | 1,418 | 1,601 |
| Salaries And Wages | -28 | 12 | -12 | -24 | - |
| Selling And Marketing Expense | - | 3,526 | 3,762 | 4,312 | 5,035 |
| Amortization | - | 416 | 483 | 483 | 481 |
| Amortization Of Intangibles Income Statement | - | 416 | 483 | 483 | 481 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Intuit Inc.this co. | INTU | $82.6B | 21.35↓ discount | 4.19 | 19.6% | 14.66 |
| Automatic Data Processing, Inc. | ADP | $92.5B | 22.66 | 14.94 | 65.9% | 14.76 |
| Datadog, Inc. | DDOG | $86.7B | 804.83 | 23.23 | 2.9% | 430.85 |
| Coherent Corp. | COHR | $82.5B | 1672.07 | 14.62 | 0.9% | 95.98 |
| NXP Semiconductors N.V. | NXPI | $81.4B | 40.25 |
| - |
| - |
| - |
| - |
| 8.09 |
| 20.1% |
| 22.89 |
| Monolithic Power Systems, Inc. | MPWR | $81.2B | 130.64 | 22.99 | 17.6% | 102.56 |
| Ciena Corporation | CIEN | $75.8B | 614.93 | 27.79 | 4.5% | 196.65 |
| Lumentum Holdings Inc. | LITE | $73.5B | 2838.89 | 64.80 | 2.3% | 708.00 |
| Hewlett Packard Enterprise Company | HPE | $71.1B | 1247.31 | 2.88 | 0.2% | 20.41 |
| Peer Median | - | 709.88 | 18.97 | 3.7% | 99.27 | |