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LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. The company operates in two segments, Electric Motorcycles and STACYC. It designs and sells electric motorcycles and parts, accessories, and apparel; electric balance bikes for kids; and adult pedal assist electric bikes. The company sells its products to wholesale, independent dealers and retailers, and independent distributors, as well as direct to consumers online. It offers its products under the LiveWire brand name. The company was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $26M | $-65M | $-75M | $-57M | -163.2% | -3.6% | - |
| 2024 | $27M | $-84M | $-94M | $-102M | -81.6% | -30.0% | - |
| 2023 | $38M | $-104M | $-110M | $-97M | -53.2% | -18.8% | - |
| 2022 | $47M | $-74M | $-79M | $-104M | -25.7% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 46.83 | 38.02 | 26.63 | 25.67 |
| Cost Of Revenue | 43.93 | 43.80 | 39.42 | 30.11 |
| Gross Profit | 2.90 | -5.77 | -12.78 | -4.43 |
| Operating Expense | 87.86 | 110.22 | 97.57 | 71.05 |
| Operating Income | -84.95 | -115.99 | -110.36 | -75.48 |
| EBITDA | -74.09 | -103.64 | -83.84 | -64.53 |
| EBIT | -78.50 | -109.47 | -93.88 | -74.67 |
| Pretax Income | -78.97 | -109.47 | -93.88 | -74.92 |
| Tax Provision | -0.03 | 0.08 | 0.04 | 0.19 |
| Net Income | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income Common Stockholders | -78.94 | -109.55 | -93.92 | -75.11 |
| Total Expenses | 131.79 | 154.01 | 136.99 | 101.16 |
| Interest Expense | 0.47 | 0 | 0 | 0.26 |
| Interest Income | 1.19 | 10.54 | 5.70 | 1.17 |
| Selling General And Administration | 87.86 | 110.22 | 97.57 | 71.05 |
| Normalized EBITDA | -79.13 | -99.62 | -94.61 | -64.18 |
| Normalized Income | -83.97 | -106.37 | -102.43 | -74.84 |
| Basic EPS | -0.46 | -0.54 | -0.46 | -0.37 |
| Diluted EPS | -0.46 | -0.54 | -0.46 | -0.37 |
| Tax Effect Of Unusual Items | 0 | -0.84 | 2.26 | -0.07 |
| Tax Rate For Calcs | 0 | 0.21 | 0.21 | 0.21 |
| Total Unusual Items | 5.03 | -4.02 | 10.77 | -0.35 |
| Total Unusual Items Excluding Goodwill | 5.03 | -4.02 | 10.77 | -0.35 |
| Net Income From Continuing Operation Net Minority Interest | -78.94 | -109.55 | -93.92 | -75.11 |
| Reconciled Depreciation | 4.40 | 5.83 | 10.04 | 10.14 |
| Reconciled Cost Of Revenue | 43.93 | 43.80 | 39.42 | 30.11 |
| Net Interest Income | 0.72 | 10.54 | 5.70 | 0.91 |
| Net Income From Continuing And Discontinued Operation | -78.94 | -109.55 | -93.92 | -75.11 |
| Total Operating Income As Reported | -84.95 | -115.99 | -110.36 | -75.48 |
| Diluted Average Shares | 172 | 202.50 | 203.21 | 203.73 |
| Basic Average Shares | 172 | 202.50 | 203.21 | 203.73 |
| Diluted NI Availto Com Stockholders | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income Including Noncontrolling Interests | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income Continuous Operations | -78.94 | -109.55 | -93.92 | -75.11 |
| Other Income Expense | 5.27 | -4.02 | 10.77 | -0.35 |
| Other Non Operating Income Expenses | 0.23 | 0 | 0 | 0 |
| Gain On Sale Of Security | 5.03 | -4.02 | 10.77 | -0.35 |
| Net Non Operating Interest Income Expense | 0.72 | 10.54 | 5.70 | 0.91 |
| Interest Expense Non Operating | 0.47 | 0 | 0 | 0.26 |
| Interest Income Non Operating | 1.19 | 10.54 | 5.70 | 1.17 |
| Operating Revenue | 46.83 | 38.02 | 26.63 | 25.67 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| LiveWire Group, Inc.this co. | LVWR | $373M | - | 8.09 | -163.2% | -5.50 |
| Citi Trends, Inc. | CTRN | $399M | 75.86 | 3.34 | 4.5% | 47.55 |
| Holley Inc. | HLLY | $382M | 19.94 | 0.84 | 4.3% | 8.32 |
| Genesco Inc. | GCO | $375M | 27.66 | 0.66 | 2.3% | 10.14 |
| Designer Brands Inc. | DBI | $371M | - | 1.29 |
| -2.9% |
| 14.21 |
| MasterCraft Boat Holdings, Inc. | MCFT | $371M | 24.24 | 1.96 | 3.8% | 11.09 |
| Dine Brands Global, Inc. | DIN | $356M | 24.61 | -1.33 | -6.2% | 9.80 |
| Haverty Furniture Companies, Inc. | HVT | $353M | 18.32 | 1.14 | 6.4% | 9.74 |
| Xponential Fitness, Inc. | XPOF | $340M | - | -0.83 | 9.1% | 6.83 |
| Peer Median | - | 24.43 | 0.99 | 4.1% | 9.97 | |