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LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. The company operates in two segments, Electric Motorcycles and STACYC. It designs and sells electric motorcycles and parts, accessories, and apparel; electric balance bikes for kids; and adult pedal assist electric bikes. The company sells its products to wholesale, independent dealers and retailers, and independent distributors, as well as direct to consumers online. It offers its products under the LiveWire brand name. The company was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $26M | $-65M | $-75M | $-57M | -163.2% | -3.6% | -20.0% |
| 2024 | $27M | $-84M | $-94M | $-102M | -81.6% | -30.0% | -14.3% |
| 2023 | $38M | $-104M | $-110M | $-97M | -53.2% | -18.8% | 38.8% |
| 2022 | $47M | $-74M | $-79M | $-104M | -25.7% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 46.83 | 38.02 | 26.63 | 25.67 |
| Operating Revenue | - | 46.83 | 38.02 | 26.63 | 25.67 |
| Cost Of Revenue | - | 43.93 | 43.80 | 39.42 | 30.10 |
| Gross Profit | - | 2.90 | -5.77 | -12.78 | -4.43 |
| Operating Expense | - | 87.86 | 110.22 | 97.57 | 71.05 |
| Selling General And Administration | - | 87.86 | 110.22 | 97.57 | 71.05 |
| Total Expenses | - | 131.79 | 154.01 | 136.99 | 101.16 |
| Operating Income | - | -84.96 | -115.99 | -110.36 | -75.48 |
| Total Operating Income As Reported | - | -84.96 | -115.99 | -110.36 | -75.48 |
| EBITDA | - | -74.10 | -103.64 | -83.84 | -64.53 |
| Normalized EBITDA | - | -79.13 | -99.62 | -94.61 | -64.18 |
| EBIT | - | -78.50 | -109.47 | -93.88 | -74.67 |
| Interest Income | - | 1.19 | 10.54 | 5.70 | 1.17 |
| Interest Expense | - | 0.48 | 0 | 0 | 0.26 |
| Net Interest Income | - | 0.72 | 10.54 | 5.70 | 0.91 |
| Other Non Operating Income Expenses | 0.30 | 0.24 | - | - | - |
| Other Income Expense | - | 5.27 | -4.02 | 10.77 | -0.35 |
| Interest Income Non Operating | - | 1.19 | 10.54 | 5.70 | 1.17 |
| Interest Expense Non Operating | - | 0.48 | 0 | 0 | 0.26 |
| Net Non Operating Interest Income Expense | - | 0.72 | 10.54 | 5.70 | 0.91 |
| Pretax Income | - | -78.97 | -109.47 | -93.88 | -74.92 |
| Tax Provision | - | -0.03 | 0.08 | 0.04 | 0.19 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | 0 | -0.84 | 2.26 | -0.07 |
| Net Income Continuous Operations | - | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income From Continuing And Discontinued Operation | - | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income From Continuing Operation Net Minority Interest | - | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income | - | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income Common Stockholders | - | -78.94 | -109.55 | -93.92 | -75.11 |
| Net Income Including Noncontrolling Interests | - | -78.94 | -109.55 | -93.92 | -75.11 |
| Normalized Income | - | -83.97 | -106.37 | -102.43 | -74.84 |
| Diluted NI Availto Com Stockholders | - | -78.94 | -109.55 | -93.92 | -75.11 |
| Basic Average Shares | - | 172 | 202.50 | 203.21 | 203.73 |
| Diluted Average Shares | - | 172 | 202.50 | 203.21 | 203.73 |
| Reconciled Depreciation | - | 4.40 | 5.83 | 10.04 | 10.14 |
| Reconciled Cost Of Revenue | - | 43.93 | 43.80 | 39.42 | 30.10 |
| Total Unusual Items | - | 5.03 | -4.02 | 10.77 | -0.35 |
| Total Unusual Items Excluding Goodwill | - | 5.03 | -4.02 | 10.77 | -0.35 |
| Gain On Sale Of Security | - | 5.03 | -4.02 | 10.77 | -0.35 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| LiveWire Group, Inc.this co. | LVWR | $266M | -3.54 | 5.78 | -163.2% | -4.02 |
| 1-800-FLOWERS.COM, Inc. | FLWS | $290M | - | 1.08 | -74.5% | - |
| Rocky Brands, Inc. | RCKY | $281M | 12.62 | 1.12 | 8.8% | 8.62 |
| Marine Products Corporation | MPX | $280M | 25.76 | 2.24 | 8.7% | 13.78 |
| Portillo's Inc. | PTLO | $276M | 14.26 |
| - |
| - |
| - |
| - |
| - |
| 0.59 |
| 4.1% |
| 12.18 |
| Xponential Fitness, Inc. | XPOF | $269M | -7.96 | -1.00 | 12.6% | 85.72 |
| Hamilton Beach Brands Holding Company | HBB | $265M | 10.01 | 1.45 | 14.5% | 7.33 |
| Escalade, Incorporated | ESCA | $253M | 18.45 | 1.46 | 7.9% | 10.90 |
| JAKKS Pacific, Inc. | JAKK | $248M | 25.17 | 1.00 | 4.0% | 9.80 |
| Peer Median | - | 14.26 | 1.10 | 8.3% | 10.90 | |