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Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. The company provides work management products; Asana Work Graph, a proprietary data model that maps; AI Teammates, collaborative AI agents that work like real teammates to accelerate outcomes; Asana AI Studio, is a complementary product for designing AI workflows to automate routine, structured, and repeatable processes; and Asana Gov, a secure platform designed for government agencies and regulated industries to deliver mission-critical programs. The company also offers a platform that supports project and process management, goals and business reporting, resource management, and strategic planning and portfolio management. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2026
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2026 | $791M | $-159M | $-189M | $77M | -122.6% | 9.2% | - |
| 2025 | $724M | $-230M | $-256M | $3M | -112.3% | 10.9% | - |
| 2024 | $653M | $-235M | $-257M | $-31M | -78.7% | 19.2% | - |
| 2023 | $547M | $-388M | $-408M | $-167M | -114.4% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Total Revenue | 547.21 | 652.50 | 723.88 | 790.81 |
| Cost Of Revenue | 56.56 | 64.52 | 77.19 | 86.76 |
| Gross Profit | 490.65 | 587.98 | 646.68 | 704.05 |
| Operating Expense | 898.48 | 857.98 | 913.42 | 901.38 |
| Operating Income | -407.83 | -270 | -266.74 | -197.33 |
| EBITDA | -388.22 | -235.03 | -229.54 | -158.98 |
| EBIT | -400.89 | -249.37 | -247.09 | -181.02 |
| Pretax Income | -402.89 | -253.32 | -250.77 | -184.17 |
| Tax Provision | 4.88 | 3.71 | 4.76 | 4.86 |
| Net Income | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income Common Stockholders | -407.77 | -257.03 | -255.54 | -189.02 |
| Total Expenses | 955.04 | 922.50 | 990.61 | 988.14 |
| Interest Expense | 2 | 3.95 | 3.68 | 3.15 |
| Interest Income | 7.91 | 21.13 | 19.85 | 15.81 |
| Research And Development | 297.21 | 324.69 | 341.47 | 301.50 |
| Selling General And Administration | 601.27 | 533.29 | 571.95 | 599.88 |
| Normalized EBITDA | -389.02 | -234.87 | -230.16 | -157.64 |
| Normalized Income | -408.40 | -256.90 | -256.02 | -188.22 |
| Basic EPS | -2.04 | -1.17 | -1.11 | -0.80 |
| Diluted EPS | -2.04 | -1.17 | -1.11 | -0.80 |
| Tax Effect Of Unusual Items | 0.17 | -0.03 | 0.13 | -0.54 |
| Tax Rate For Calcs | 0.21 | 0.21 | 0.21 | 0.40 |
| Total Unusual Items | 0.80 | -0.16 | 0.62 | -1.34 |
| Total Unusual Items Excluding Goodwill | 0.80 | -0.16 | 0.62 | -1.34 |
| Net Income From Continuing Operation Net Minority Interest | -407.77 | -257.03 | -255.54 | -189.02 |
| Reconciled Depreciation | 12.67 | 14.34 | 17.54 | 22.04 |
| Reconciled Cost Of Revenue | 56.56 | 64.52 | 77.19 | 86.76 |
| Net Interest Income | 5.91 | 17.18 | 16.17 | 12.66 |
| Net Income From Continuing And Discontinued Operation | -407.77 | -257.03 | -255.54 | -189.02 |
| Total Operating Income As Reported | -407.83 | -270 | -266.74 | -197.33 |
| Diluted Average Shares | 200.03 | 220.41 | 229.47 | 236.82 |
| Basic Average Shares | 200.03 | 220.41 | 229.47 | 236.82 |
| Diluted NI Availto Com Stockholders | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income Including Noncontrolling Interests | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income Continuous Operations | -407.77 | -257.03 | -255.54 | -189.02 |
| Other Income Expense | -0.98 | -0.50 | -0.20 | 0.50 |
| Other Non Operating Income Expenses | -1.78 | -0.34 | -0.82 | 1.84 |
| Gain On Sale Of Security | 0.80 | -0.16 | 0.62 | -1.34 |
| Net Non Operating Interest Income Expense | 5.91 | 17.18 | 16.17 | 12.66 |
| Interest Expense Non Operating | 2 | 3.95 | 3.68 | 3.15 |
| Interest Income Non Operating | 7.91 | 21.13 | 19.85 | 15.81 |
| Selling And Marketing Expense | 434.96 | 391.95 | 419.95 | 406.95 |
| General And Administrative Expense | 166.31 | 141.33 | 152 | 192.93 |
| Other Gand A | 166.31 | 141.33 | 152 | 192.93 |
| Operating Revenue | 547.21 | 652.50 | 723.88 | 790.81 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Asana, Inc.this co. | ASAN | $1.5B | - | 9.88 | -122.6% | -8.96 |
| CTS Corporation | CTS | $1.7B | 24.90 | 2.95 | 11.8% | 13.27 |
| PC Connection, Inc. | CNXN | $1.6B | 19.39 | 1.78 | 9.2% | 11.63 |
| Ouster, Inc. | OUST | $1.6B | - | 5.95 | -23.1% | -19.32 |
| Appian Corporation | APPN | $1.6B | 1086.00 | -34.20 | -2.6% |
| 79.94 |
| GigaCloud Technology Inc. | GCT | $1.6B | 12.09 | 3.30 | 28.3% | 10.71 |
| Wealthfront Corporation | WLTH | $1.6B | - | 2.55 | -6.8% | -10.29 |
| SkyWater Technology, Inc. | SKYT | $1.5B | 12.50 | 7.90 | 60.7% | 53.50 |
| Donnelley Financial Solutions, Inc. | DFIN | $1.4B | 44.46 | 3.80 | 8.5% | 12.94 |
| Peer Median | - | 22.15 | 3.12 | 8.9% | 12.29 | |