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Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. The company provides work management products; Asana Work Graph, a proprietary data model that maps; AI Teammates, collaborative AI agents that work like real teammates to accelerate outcomes; Asana AI Studio, is a complementary product for designing AI workflows to automate routine, structured, and repeatable processes; and Asana Gov, a secure platform designed for government agencies and regulated industries to deliver mission-critical programs. The company also offers a platform that supports project and process management, goals and business reporting, resource management, and strategic planning and portfolio management. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2026
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2026 | $791M | $-159M | $-189M | $77M | -122.6% | 9.2% | -26.0% |
| 2025 | $724M | $-230M | $-256M | $3M | -112.3% | 10.9% | -0.6% |
| 2024 | $653M | $-235M | $-257M | $-31M | -78.7% | 19.2% | -37.0% |
| 2023 | $547M | $-388M | $-408M | $-167M | -114.4% | - | - |
| 2022 | - | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Total Revenue | - | 547.21 | 652.50 | 723.88 | 790.81 |
| Operating Revenue | - | 547.21 | 652.50 | 723.88 | 790.81 |
| Cost Of Revenue | - | 56.56 | 64.52 | 77.19 | 86.76 |
| Gross Profit | - | 490.65 | 587.98 | 646.68 | 704.05 |
| Operating Expense | - | 898.48 | 857.98 | 913.42 | 901.38 |
| Research And Development | - | 297.21 | 324.69 | 341.47 | 301.50 |
| Selling General And Administration | - | 601.27 | 533.29 | 571.95 | 599.88 |
| Total Expenses | - | 955.04 | 922.50 | 990.61 | 988.14 |
| Operating Income | - | -407.83 | -270 | -266.74 | -197.33 |
| Total Operating Income As Reported | - | -407.83 | -270 | -266.74 | -197.33 |
| EBITDA | - | -388.22 | -235.03 | -229.54 | -158.98 |
| Normalized EBITDA | - | -389.02 | -234.86 | -230.16 | -157.64 |
| EBIT | - | -400.89 | -249.37 | -247.09 | -181.02 |
| Interest Income | - | 7.91 | 21.13 | 19.85 | 15.81 |
| Interest Expense | - | 2 | 3.95 | 3.68 | 3.15 |
| Net Interest Income | - | 5.91 | 17.18 | 16.17 | 12.66 |
| Other Non Operating Income Expenses | - | -1.78 | -0.34 | -0.82 | 1.84 |
| Other Income Expense | - | -0.98 | -0.50 | -0.20 | 0.50 |
| Interest Income Non Operating | - | 7.91 | 21.13 | 19.85 | 15.81 |
| Interest Expense Non Operating | - | 2 | 3.95 | 3.68 | 3.15 |
| Net Non Operating Interest Income Expense | - | 5.91 | 17.18 | 16.17 | 12.66 |
| Pretax Income | - | -402.89 | -253.32 | -250.77 | -184.17 |
| Tax Provision | - | 4.88 | 3.70 | 4.76 | 4.86 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | 0.17 | -0.03 | 0.13 | -0.54 |
| Net Income Continuous Operations | - | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income From Continuing And Discontinued Operation | - | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income From Continuing Operation Net Minority Interest | - | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income | - | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income Common Stockholders | - | -407.77 | -257.03 | -255.54 | -189.02 |
| Net Income Including Noncontrolling Interests | - | -407.77 | -257.03 | -255.54 | -189.02 |
| Normalized Income | - | -408.40 | -256.90 | -256.02 | -188.22 |
| Diluted NI Availto Com Stockholders | - | -407.77 | -257.03 | -255.54 | -189.02 |
| Basic Average Shares | - | 200.03 | 220.41 | 229.47 | 236.82 |
| Diluted Average Shares | - | 200.03 | 220.41 | 229.47 | 236.82 |
| Reconciled Depreciation | - | 12.67 | 14.34 | 17.54 | 22.04 |
| Reconciled Cost Of Revenue | - | 56.56 | 64.52 | 77.19 | 86.76 |
| Total Unusual Items | - | 0.80 | -0.16 | 0.62 | -1.34 |
| Total Unusual Items Excluding Goodwill | - | 0.80 | -0.16 | 0.62 | -1.34 |
| Gain On Sale Of Security | - | 0.80 | -0.16 | 0.62 | -1.34 |
| General And Administrative Expense | - | 166.31 | 141.33 | 152 | 192.93 |
| Other Gand A | - | 166.31 | 141.33 | 152 | 192.93 |
| Selling And Marketing Expense | - | 434.96 | 391.96 | 419.95 | 406.95 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Asana, Inc.this co. | ASAN | $1.9B | - | 12.07 | -122.6% | - |
| Grindr Inc. | GRND | $1.9B | 20.07 | 40.46 | 201.6% | 15.27 |
| CTS Corporation | CTS | $1.9B | 29.01 | 3.43 | 11.8% | 15.46 |
| Intapp, Inc. | INTA | $1.9B | -103.17 | 3.62 | -3.5% | -340.62 |
| Five9, Inc. | FIVN | $1.9B | 47.51 | 2.38 | 5.0% |
| - |
| - |
| - |
| - |
| 20.25 |
| SkyWater Technology, Inc. | SKYT | $1.9B | 15.70 | 9.94 | 63.3% | 14.46 |
| AMBQ | AMBQ | $1.8B | -49.83 | 11.18 | -22.4% | -51.89 |
| Semrush Holdings, Inc. | SEMR | $1.8B | -95.70 | 6.29 | -6.6% | -174.63 |
| PC Connection, Inc. | CNXN | $1.8B | 21.55 | 1.98 | 9.2% | 11.36 |
| Peer Median | - | 17.89 | 4.95 | 7.1% | 12.91 | |