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Semrush Holdings, Inc., together with its subsidiaries, provides an online visibility management and content marketing software-as-a-service platform in the United States, the United Kingdom, and internationally. The company offers Semrush One, a visibility intelligence solution that integrates SEO capabilities with advanced AI search tracking into a single workflow. It also provides Enterprise SEO solutions comprising Enterprise AIO, an enterprise solution that provides businesses with the tools to track, control, and optimize brand presence across AI-powered search platforms; AI toolkit, an AI-powered all-in-one platform consisting of AI Visibility, AI PR, SEO, Content, Advertising, Traffic and Market, Social, and Local toolkits, which provides businesses with streamlined workflows, centralized marketing tools, and the ability to drive measurable performance; and Enterprise Site Intelligence for technical site health. The company serves small and midsize businesses, enterprise-size businesses, and marketing agencies across a range of verticals, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts. As of April 28, 2026, Semrush Holdings, Inc. operates as a subsidiary of Adobe Inc.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $444M | $-9M | $-19M | $43M | -6.5% | 17.7% | -330.2% |
| 2024 | $377M | $18M | $8M | $35M | 3.1% | 22.5% | 766.9% |
| 2023 | $308M | $0M | $1M | $0M | 0.4% | 21.0% | - |
| 2022 | $254M | $-18M | $-34M | $-16M | -16.9% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 254.32 | 307.68 | 376.81 | 443.64 |
| Cost Of Revenue | 48.55 | 52.33 | 65.48 | 86.31 |
| Gross Profit | 205.76 | 255.35 | 311.34 | 357.34 |
| Operating Expense | 230.87 | 261.72 | 303.03 | 380.15 |
| Operating Income | -25.11 | -6.38 | 8.31 | -22.81 |
| EBITDA | -18.46 | 0.41 | 18.38 | -8.95 |
| EBIT | -25.11 | -6.38 | 8.31 | -22.81 |
| Pretax Income | -32.92 | 4.65 | 20.40 | -10.10 |
| Tax Provision | 0.93 | 3.70 | 13.03 | 9.39 |
| Net Income | -33.85 | 0.95 | 8.24 | -18.96 |
| Net Income Common Stockholders | -33.85 | 0.95 | 8.24 | -18.96 |
| Total Expenses | 279.43 | 314.05 | 368.51 | 466.46 |
| Interest Expense | 0 | 0 | 0 | 0 |
| Interest Income | 3.05 | 9.45 | 10.03 | 10.45 |
| Research And Development | 41.20 | 57.44 | 80.08 | 97.17 |
| Selling General And Administration | 189.67 | 204.28 | 222.95 | 282.98 |
| Normalized EBITDA | -7.04 | -0.73 | 17.28 | -10.62 |
| Normalized Income | -24.83 | 0.05 | 7.37 | -20.28 |
| Basic EPS | -0.24 | 0.01 | 0.06 | 0 |
| Diluted EPS | -0.24 | 0.01 | 0.06 | 0 |
| Tax Effect Of Unusual Items | -2.40 | 0.24 | 0.23 | 0.35 |
| Tax Rate For Calcs | 0.21 | 0.21 | 0.21 | 0.21 |
| Total Unusual Items | -11.41 | 1.14 | 1.09 | 1.68 |
| Total Unusual Items Excluding Goodwill | -11.41 | 1.14 | 1.09 | 1.68 |
| Net Income From Continuing Operation Net Minority Interest | -33.85 | 0.95 | 8.24 | -18.96 |
| Reconciled Depreciation | 6.65 | 6.79 | 10.07 | 13.87 |
| Reconciled Cost Of Revenue | 48.55 | 52.33 | 65.48 | 86.31 |
| Net Interest Income | 3.05 | 9.45 | 10.03 | 10.45 |
| Net Income From Continuing And Discontinued Operation | -33.85 | 0.95 | 8.24 | -18.96 |
| Total Operating Income As Reported | -36.37 | -7.67 | 8.31 | -22.81 |
| Diluted Average Shares | 141.16 | 146.06 | 148.86 | 0 |
| Basic Average Shares | 141.16 | 142.59 | 145.87 | 0 |
| Diluted NI Availto Com Stockholders | -33.85 | 0.95 | 8.24 | -18.96 |
| Minority Interests | 0 | 0 | 0.86 | 0.54 |
| Net Income Including Noncontrolling Interests | -33.85 | 0.95 | 7.38 | -19.50 |
| Net Income Continuous Operations | -33.85 | 0.95 | 7.38 | -19.50 |
| Other Income Expense | -10.86 | 1.57 | 2.06 | 2.26 |
| Other Non Operating Income Expenses | 0.56 | 0.43 | 0.97 | 0.59 |
| Special Income Charges | -11.26 | -1.29 | 0 | 0 |
| Restructuring And Mergern Acquisition | 11.26 | 1.29 | 0 | 0 |
| Gain On Sale Of Security | -0.15 | 2.44 | 1.09 | 1.68 |
| Net Non Operating Interest Income Expense | 3.05 | 9.45 | 10.03 | 10.45 |
| Interest Expense Non Operating | 0 | 0 | 0 | 0 |
| Interest Income Non Operating | 3.05 | 9.45 | 10.03 | 10.45 |
| Selling And Marketing Expense | 126.89 | 126.87 | 144.34 | 176.59 |
| General And Administrative Expense | 62.78 | 77.41 | 78.61 | 106.39 |
| Other Gand A | 62.78 | 77.41 | 78.61 | 106.39 |
| Operating Revenue | 254.32 | 307.68 | 376.81 | 443.64 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Semrush Holdings, Inc.this co. | SEMR | $1.8B | - | 6.27 | -6.5% | -117.61 |
| BlackLine, Inc. | BL | $1.9B | 74.43 | 5.49 | 7.4% | 22.45 |
| EVERTEC, Inc. | EVTC | $1.9B | 12.84 | 2.93 | 22.8% | 7.67 |
| Marqeta, Inc. | MQ | $1.9B | - | 2.51 | -1.8% | -55.78 |
| Intapp, Inc. | INTA | $1.9B | - | 4.54 |
| -3.5% |
| -100.91 |
| Agilysys, Inc. | AGYS | $1.8B | 80.80 | 7.06 | 8.7% | 52.62 |
| BigBear.ai Holdings, Inc. | BBAI | $1.8B | - | 2.73 | -48.0% | -26.00 |
| Blackbaud, Inc. | BLKB | $1.8B | 13.28 | 21.13 | 135.2% | 10.69 |
| Alkami Technology, Inc. | ALKT | $1.8B | - | 4.81 | -13.2% | -52.67 |
| Peer Median | - | 43.86 | 4.67 | 2.8% | -9.17 | |