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Semrush Holdings, Inc., together with its subsidiaries, provides an online visibility management and content marketing software-as-a-service platform in the United States, the United Kingdom, and internationally. The company offers Semrush One, a visibility intelligence solution that integrates SEO capabilities with advanced AI search tracking into a single workflow. It also provides Enterprise SEO solutions comprising Enterprise AIO, an enterprise solution that provides businesses with the tools to track, control, and optimize brand presence across AI-powered search platforms; AI toolkit, an AI-powered all-in-one platform consisting of AI Visibility, AI PR, SEO, Content, Advertising, Traffic and Market, Social, and Local toolkits, which provides businesses with streamlined workflows, centralized marketing tools, and the ability to drive measurable performance; and Enterprise Site Intelligence for technical site health. The company serves small and midsize businesses, enterprise-size businesses, and marketing agencies across a range of verticals, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts. As of April 28, 2026, Semrush Holdings, Inc. operates as a subsidiary of Adobe Inc.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $444M | $-9M | $-19M | $43M | -6.6% | 17.7% | -330.2% |
| 2024 | $377M | $18M | $8M | $35M | 3.2% | 22.5% | 766.9% |
| 2023 | $308M | $0M | $1M | $0M | 0.4% | 21.0% | -102.8% |
| 2022 | $254M | $-18M | $-34M | $-16M | -16.9% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 254.32 | 307.68 | 376.82 | 443.64 |
| Operating Revenue | - | 254.32 | 307.68 | 376.82 | 443.64 |
| Cost Of Revenue | - | 48.55 | 52.33 | 65.48 | 86.31 |
| Gross Profit | - | 205.76 | 255.35 | 311.34 | 357.34 |
| Operating Expense | - | 230.87 | 261.72 | 303.03 | 380.15 |
| Research And Development | - | 41.20 | 57.44 | 80.08 | 97.17 |
| Selling General And Administration | - | 189.67 | 204.28 | 222.95 | 282.98 |
| Total Expenses | - | 279.42 | 314.05 | 368.51 | 466.46 |
| Operating Income | - | -25.11 | -6.38 | 8.31 | -22.81 |
| Total Operating Income As Reported | - | -36.37 | -7.67 | 8.31 | -22.81 |
| EBITDA | - | -18.46 | 0.42 | 18.38 | -8.95 |
| Normalized EBITDA | - | -7.04 | -0.73 | 17.28 | -10.62 |
| EBIT | - | -25.11 | -6.38 | 8.31 | -22.81 |
| Interest Income | - | 3.05 | 9.45 | 10.03 | 10.45 |
| Interest Expense | 0.53 | - | - | - | - |
| Net Interest Income | - | 3.05 | 9.45 | 10.03 | 10.45 |
| Other Non Operating Income Expenses | - | 0.56 | 0.43 | 0.97 | 0.59 |
| Other Income Expense | - | -10.86 | 1.57 | 2.06 | 2.26 |
| Interest Income Non Operating | - | 3.05 | 9.45 | 10.03 | 10.45 |
| Interest Expense Non Operating | 0.53 | - | - | - | - |
| Net Non Operating Interest Income Expense | - | 3.05 | 9.45 | 10.03 | 10.45 |
| Pretax Income | - | -32.92 | 4.65 | 20.40 | -10.10 |
| Tax Provision | - | 0.93 | 3.70 | 13.03 | 9.40 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | -2.40 | 0.24 | 0.23 | 0.35 |
| Net Income Continuous Operations | - | -33.85 | 0.95 | 7.38 | -19.50 |
| Net Income From Continuing And Discontinued Operation | - | -33.85 | 0.95 | 8.24 | -18.96 |
| Net Income From Continuing Operation Net Minority Interest | - | -33.85 | 0.95 | 8.24 | -18.96 |
| Net Income | - | -33.85 | 0.95 | 8.24 | -18.96 |
| Net Income Common Stockholders | - | -33.85 | 0.95 | 8.24 | -18.96 |
| Net Income Including Noncontrolling Interests | - | -33.85 | 0.95 | 7.38 | -19.50 |
| Normalized Income | - | -24.83 | 0.05 | 7.37 | -20.28 |
| Diluted NI Availto Com Stockholders | - | -33.85 | 0.95 | 8.24 | -18.96 |
| Basic Average Shares | 126.59 | 141.16 | 142.59 | 145.86 | - |
| Diluted Average Shares | 126.59 | 141.16 | 146.06 | 148.86 | - |
| Reconciled Depreciation | - | 6.65 | 6.79 | 10.07 | 13.86 |
| Reconciled Cost Of Revenue | - | 48.55 | 52.33 | 65.48 | 86.31 |
| Total Unusual Items | - | -11.41 | 1.14 | 1.09 | 1.68 |
| Total Unusual Items Excluding Goodwill | - | -11.41 | 1.14 | 1.09 | 1.68 |
| Minority Interests | - | 0 | 0 | 0.86 | 0.54 |
| Special Income Charges | - | -11.26 | -1.29 | 0 | 0 |
| Restructuring And Mergern Acquisition | - | 11.26 | 1.29 | 0 | 0 |
| Gain On Sale Of Security | - | -0.15 | 2.44 | 1.09 | 1.68 |
| General And Administrative Expense | - | 62.78 | 77.41 | 78.61 | 106.38 |
| Other Gand A | - | 62.78 | 77.41 | 78.61 | 106.38 |
| Selling And Marketing Expense | - | 126.89 | 126.87 | 144.34 | 176.59 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Semrush Holdings, Inc.this co. | SEMR | $1.8B | -95.70 | 6.29 | -6.6% | -174.63 |
| Intapp, Inc. | INTA | $1.9B | -103.17 | 3.62 | -3.5% | -340.62 |
| Five9, Inc. | FIVN | $1.9B | 47.51 | 2.38 | 5.0% | 20.25 |
| SkyWater Technology, Inc. | SKYT | $1.9B | 15.70 | 9.94 | 63.3% | 14.46 |
| Asana, Inc. | ASAN | $1.9B | - |
| - |
| - |
| - |
| - |
| - |
| 12.07 |
| -122.6% |
| - |
| AMBQ | AMBQ | $1.8B | -49.83 | 11.18 | -22.4% | -51.89 |
| PC Connection, Inc. | CNXN | $1.8B | 21.55 | 1.98 | 9.2% | 11.36 |
| Appian Corporation | APPN | $1.8B | 1466.45 | - | -2.6% | 51.79 |
| Flywire Corporation | FLYW | $1.8B | 133.32 | 2.15 | 1.6% | 28.82 |
| Peer Median | - | 21.55 | 3.62 | -0.5% | 14.46 | |