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BARK, Inc., a dog-centric company, provides products, services, and content for dogs. The company operates in two segments, Direct to Consumer and Commerce. It provides subscription products, including monthly themed boxes of toys and treats to a dog's home, as well as kibble, treats, chews, toothpastes, sprinkles, broths, bites, hip and joint support products, skin and coat support products, beds, leashes, apparel, and other accessories and products under the BarkBox, Super Chewer, and BARK Bright names. The company also offers air travel experience to dogs under the BARK Air name. The company sells its products through a network of retail partners, as well as directly to consumers. BARK, Inc. was founded in 2011 and is headquartered in New York, New York.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $484M | $-19M | $-33M | $-13M | -33.0% | -1.2% | -11.2% |
| 2024 | $490M | $-20M | $-37M | $-3M | -26.6% | -8.4% | -39.8% |
| 2023 | $535M | $-47M | $-62M | $-17M | -36.1% | 5.5% | -9.9% |
| 2022 | $507M | $-58M | $-68M | $-194M | -31.5% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 507.41 | 535.32 | 490.18 | 484.18 |
| Operating Revenue | 507.41 | 535.32 | 490.18 | 484.18 |
| Cost Of Revenue | 225.30 | 227.20 | 188.03 | 182.19 |
| Gross Profit | 282.11 | 308.12 | 302.15 | 301.99 |
| Operating Expense | 376.29 | 371.95 | 347.67 | 337.14 |
| Selling General And Administration | 376.29 | 371.95 | 347.67 | 337.14 |
| Total Expenses | 601.59 | 599.15 | 535.70 | 519.33 |
| Operating Income | -94.18 | -63.83 | -45.52 | -35.15 |
| Total Operating Income As Reported | -94.18 | -63.83 | -45.52 | -35.15 |
| EBITDA | -58.43 | -46.66 | -20.06 | -18.87 |
| Normalized EBITDA | -89.50 | -52.01 | -24.62 | -19.39 |
| EBIT | -62.84 | -56.09 | -32.66 | -30.09 |
| Interest Income | 0 | 1.06 | 7.53 | 4.93 |
| Interest Expense | 5.46 | 5.43 | 4.35 | 2.79 |
| Net Interest Income | -5.46 | -4.37 | 3.18 | 2.14 |
| Other Non Operating Income Expenses | 0.28 | 1.33 | 0.76 | -0.39 |
| Other Income Expense | 31.35 | 6.68 | 5.33 | 0.13 |
| Interest Income Non Operating | 0 | 1.06 | 7.53 | 4.93 |
| Interest Expense Non Operating | 5.46 | 5.43 | 4.35 | 2.79 |
| Net Non Operating Interest Income Expense | -5.46 | -4.37 | 3.18 | 2.14 |
| Pretax Income | -68.30 | -61.52 | -37.01 | -32.88 |
| Tax Provision | 0 | 0 | 0 | 0 |
| Tax Rate For Calcs | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | 0 | 0 | 0 | 0 |
| Net Income Continuous Operations | -68.30 | -61.52 | -37.01 | -32.88 |
| Net Income From Continuing And Discontinued Operation | -68.30 | -61.52 | -37.01 | -32.88 |
| Net Income From Continuing Operation Net Minority Interest | -68.30 | -61.52 | -37.01 | -32.88 |
| Net Income | -68.30 | -61.52 | -37.01 | -32.88 |
| Net Income Common Stockholders | -68.30 | -61.52 | -37.01 | -32.88 |
| Net Income Including Noncontrolling Interests | -68.30 | -61.52 | -37.01 | -32.88 |
| Normalized Income | -99.37 | -66.87 | -41.58 | -33.40 |
| Diluted NI Availto Com Stockholders | -68.30 | -61.52 | -37.01 | -32.88 |
| Basic Average Shares | 7.81 | 8.84 | 8.86 | 8.49 |
| Diluted Average Shares | 7.81 | 8.84 | 8.86 | 8.49 |
| Reconciled Depreciation | 4.40 | 9.43 | 12.60 | 11.22 |
| Reconciled Cost Of Revenue | 225.30 | 227.20 | 188.03 | 182.19 |
| Total Unusual Items | 31.07 | 5.35 | 4.57 | 0.52 |
| Total Unusual Items Excluding Goodwill | 31.07 | 5.35 | 4.57 | 0.52 |
| Special Income Charges | -2.02 | 0 | 1.83 | 0 |
| Other Special Charges | 2.02 | - | -1.83 | - |
| Gain On Sale Of Security | 33.10 | 5.35 | 2.74 | 0.52 |
| General And Administrative Expense | 301.87 | 303.14 | 268.39 | 253.38 |
| Other Gand A | 301.87 | 303.14 | 268.39 | 253.38 |
| Salaries And Wages | 17.86 | 14.81 | - | - |
| Selling And Marketing Expense | 74.42 | 68.81 | 79.28 | 83.76 |
| Otherunder Preferred Stock Dividend | 0 | - | - | - |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| BARK, Inc.this co. | BARK | $83M | -2.53 | 0.83 | -33.0% | -3.93 |
| Bassett Furniture Industries, Incorporated | BSET | $125M | 20.54 | 0.76 | 3.7% | 9.80 |
| American Outdoor Brands, Inc. | AOUT | $125M | -1626.00 | 0.70 | -0.0% | 10.29 |
| Clarus Corporation | CLAR | $110M | -2.36 | 0.56 | -23.7% | -5.90 |
| Faraday Future Intelligent Electric Inc. | FFAI | $101M |
| -0.26 |
| -3.70 |
| 1429.1% |
| -0.57 |
| Lakeland Industries, Inc. | LAKE | $98M | - | 0.76 | -19.6% | - |
| Virco Mfg. Corporation | VIRC | $90M | 34.85 | 0.84 | 2.4% | 11.66 |
| Gambling.com Group Limited | GAMB | $85M | -2.57 | 0.78 | -30.5% | -18.51 |
| America's Car-Mart, Inc. | CRMT | $65M | 3.63 | 0.11 | 3.1% | 8.91 |
| Peer Median | - | -0.26 | 0.73 | 1.2% | 8.91 | |