BARK, Inc., a dog-centric company, provides products, services, and content for dogs. The company operates in two segments, Direct to Consumer and Commerce. It provides subscription products, including monthly themed boxes of toys and treats to a dog's home, as well as kibble, treats, chews, toothpastes, sprinkles, broths, bites, hip and joint support products, skin and coat support products, beds, leashes, apparel, and other accessories and products under the BarkBox, Super Chewer, and BARK Bright names. The company also offers air travel experience to dogs under the BARK Air name. The company sells its products through a network of retail partners, as well as directly to consumers. BARK, Inc. was founded in 2011 and is headquartered in New York, New York.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $484M | $-19M | $-33M | $-13M | -33.0% | -1.2% | - |
| 2024 | $490M | $-20M | $-37M | $-3M | -26.6% | -8.4% | - |
| 2023 | $535M | $-47M | $-62M | $-17M | -36.1% | 5.5% | - |
| 2022 | $507M | $-58M | $-68M | $-194M | -31.5% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 507.41 | 535.32 | 490.18 | 484.18 |
| Cost Of Revenue | 225.30 | 227.20 | 188.03 | 182.19 |
| Gross Profit | 282.11 | 308.12 | 302.15 | 301.99 |
| Operating Expense | 376.29 | 371.95 | 347.67 | 337.14 |
| Operating Income | -94.18 | -63.83 | -45.52 | -35.15 |
| EBITDA | -58.43 | -46.66 | -20.06 | -18.87 |
| EBIT | -62.84 | -56.09 | -32.66 | -30.09 |
| Pretax Income | -68.30 | -61.52 | -37.01 | -32.88 |
| Tax Provision | 0 | 0 | 0 | 0 |
| Net Income | -68.30 | -61.52 | -37.01 | -32.88 |
| Net Income Common Stockholders | -68.30 | -61.52 | -37.01 | -32.88 |
| Total Expenses | 601.59 | 599.15 | 535.70 | 519.33 |
| Interest Expense | 5.46 | 5.43 | 4.35 | 2.79 |
| Interest Income | 0 | 1.06 | 7.53 | 4.93 |
| Selling General And Administration | 376.29 | 371.95 | 347.67 | 337.14 |
| Normalized EBITDA | -89.50 | -52.01 | -24.62 | -19.39 |
| Normalized Income | -99.37 | -66.87 | -41.58 | -33.40 |
| Basic EPS | -8.74 | -7 | -4.20 | -3.87 |
| Diluted EPS | -8.74 | -7 | -4.20 | -3.87 |
| Tax Effect Of Unusual Items | 0 | 0 | 0 | 0 |
| Tax Rate For Calcs | 0 | 0 | 0 | 0 |
| Total Unusual Items | 31.07 | 5.35 | 4.57 | 0.52 |
| Total Unusual Items Excluding Goodwill | 31.07 | 5.35 | 4.57 | 0.52 |
| Net Income From Continuing Operation Net Minority Interest | -68.30 | -61.52 | -37.01 | -32.88 |
| Reconciled Depreciation | 4.40 | 9.43 | 12.60 | 11.22 |
| Reconciled Cost Of Revenue | 225.30 | 227.20 | 188.03 | 182.19 |
| Net Interest Income | -5.46 | -4.37 | 3.18 | 2.14 |
| Net Income From Continuing And Discontinued Operation | -68.30 | -61.52 | -37.01 | -32.88 |
| Total Operating Income As Reported | -94.18 | -63.83 | -45.52 | -35.15 |
| Diluted Average Shares | 7.81 | 8.84 | 8.86 | 8.49 |
| Basic Average Shares | 7.81 | 8.84 | 8.86 | 8.49 |
| Diluted NI Availto Com Stockholders | -68.30 | -61.52 | -37.01 | -32.88 |
| Otherunder Preferred Stock Dividend | 0 | 0 | 0 | 0 |
| Net Income Including Noncontrolling Interests | -68.30 | -61.52 | -37.01 | -32.88 |
| Net Income Continuous Operations | -68.30 | -61.52 | -37.01 | -32.88 |
| Other Income Expense | 31.35 | 6.68 | 5.33 | 0.13 |
| Other Non Operating Income Expenses | 0.28 | 1.33 | 0.76 | -0.39 |
| Special Income Charges | -2.02 | 0 | 1.83 | 0 |
| Other Special Charges | 2.02 | 0 | -1.83 | 0 |
| Gain On Sale Of Security | 33.09 | 5.35 | 2.74 | 0.52 |
| Net Non Operating Interest Income Expense | -5.46 | -4.37 | 3.18 | 2.14 |
| Interest Expense Non Operating | 5.46 | 5.43 | 4.35 | 2.79 |
| Interest Income Non Operating | 0 | 1.06 | 7.53 | 4.93 |
| Selling And Marketing Expense | 74.42 | 68.81 | 79.28 | 83.76 |
| General And Administrative Expense | 301.87 | 303.14 | 268.39 | 253.38 |
| Other Gand A | 301.87 | 303.14 | 268.39 | 253.38 |
| Salaries And Wages | 17.86 | 14.81 | 0 | 0 |
| Operating Revenue | 507.41 | 535.32 | 490.18 | 484.18 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| BARK, Inc.this co. | BARK | $79M | - | 0.97 | -33.0% | -3.16 |
| American Outdoor Brands, Inc. | AOUT | $118M | - | 0.70 | -0.0% | 20.74 |
| Faraday Future Intelligent Electric Inc. | FFAI | $117M | - | -2.80 | -5035.4% | -1.81 |
| Traeger, Inc. | COOK | $111M | - | 0.64 | -67.4% | 9.18 |
| Clarus Corporation | CLAR | $101M | - |
| 0.51 |
| - |
| -7.90 |
| America's Car-Mart, Inc. | CRMT | $101M | - | 0.21 | 3.1% | 30.69 |
| Lakeland Industries, Inc. | LAKE | $96M | - | 0.74 | -19.6% | -57.98 |
| Virco Mfg. Corporation | VIRC | $95M | 37.81 | 0.90 | 2.4% | 12.55 |
| Sleep Number Corporation | SNBR | $70M | - | -0.12 | 22.8% | 16.92 |
| Peer Median | - | 37.81 | 0.58 | -0.0% | 10.87 | |