Citizens, Inc., is a diversified financial services company providing life, living benefits and final expense insurance and other financial products to individuals and small businesses in the U.S., Latin America, and Asia. The company operates in two segments, Life Insurance and Home Service Insurance. The Life Insurance segment sells U.S. dollar-denominated whole life insurance, endowment, and critical illness policies to non-U.S. residents through independent marketing agencies and consultants. The Home Service Insurance segment offers final expense life insurance and critical illness products to middle- and lower-income households in Louisiana, Mississippi and Arkansas. This segment provides its products and services through funeral homes and independent agents. It also provides accident and health insurance policies. Citizens, Inc. was founded in 1969 and is headquartered in Austin, Texas.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $256M | - | $15M | $18M | 6.2% | 4.3% | -2.2% |
| 2024 | $245M | - | $15M | $31M | 7.1% | 1.8% | -39.0% |
| 2023 | $241M | - | $24M | $22M | 14.2% | 3.5% | -6.0% |
| 2022 | $233M | - | $26M | $57M | 20.4% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 232.52 | 240.68 | 245 | 255.62 |
| Pretax Income | 27.38 | 26.17 | 14.98 | 17.47 |
| Tax Provision | 1.37 | 1.74 | 0.07 | 2.88 |
| Net Income | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income Common Stockholders | 26.01 | 24.44 | 14.91 | 14.59 |
| Total Expenses | 205.15 | 214.51 | 230.02 | 238.15 |
| Selling General And Administration | 45.18 | 47.13 | 52.27 | 53.04 |
| Normalized Income | 26.01 | 24.44 | 14.91 | 14.59 |
| Basic EPS | 0.52 | 0.49 | 0.30 | 0.29 |
| Diluted EPS | 0.51 | 0.48 | 0.29 | 0.28 |
| Tax Effect Of Unusual Items | 0 | 0 | 0 | 0 |
| Tax Rate For Calcs | 0.05 | 0.07 | 0.01 | 0.17 |
| Total Unusual Items | 0 | 0 | 0 | 0 |
| Total Unusual Items Excluding Goodwill | 0 | 0 | 0 | 0 |
| Net Income From Continuing Operation Net Minority Interest | 26.01 | 24.44 | 14.91 | 14.59 |
| Reconciled Depreciation | 0.54 | 0.52 | 0.62 | 0.74 |
| Net Income From Continuing And Discontinued Operation | 26.01 | 24.44 | 14.91 | 14.59 |
| Diluted Average Shares | 50.87 | 50.68 | 51.42 | 51.46 |
| Basic Average Shares | 50.14 | 49.70 | 49.91 | 50.15 |
| Diluted NI Availto Com Stockholders | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income Including Noncontrolling Interests | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income Continuous Operations | 26.01 | 24.44 | 14.91 | 14.59 |
| Other Income Expense | 3.67 | 3.63 | 4.59 | 7.07 |
| Special Income Charges | 0 | 0 | 0 | 0 |
| Other Special Charges | 0 | 0 | 0 | 0 |
| Impairment Of Capital Assets | 0 | 0 | 0 | 0 |
| Other Operating Expenses | 0.24 | 0 | 0 | 0 |
| General And Administrative Expense | 45.18 | 47.13 | 52.27 | 53.04 |
| Other Gand A | 45.18 | 47.13 | 52.27 | 53.04 |
| Operating Revenue | 232.52 | 240.68 | 245 | 255.62 |
| Loss Adjustment Expense | 128.24 | 135.43 | 147.15 | 153.19 |
| Net Policyholder Benefits And Claims | 128.24 | 135.43 | 147.15 | 153.19 |
| Policyholder Benefits Gross | 128.24 | 135.43 | 147.15 | 153.19 |
Financial Services sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Citizens, Inc.this co. | CIA | $278M | 19.75β premium | 1.18 | 6.2% | 14.50 |
| John Marshall Bancorp, Inc. | JMSB | $297M | 14.01 | 1.11 | 8.0% | - |
| James River Group Holdings, Inc. | JRVR | $286M | 7.49 | 0.53 | 7.1% | 6.65 |
| Western New England Bancorp, Inc. | WNEB | $283M | 15.90 | 1.14 | 6.2% | - |
| FVCBankcorp, Inc. | FVCB | $280M |
| 12.16 |
| 1.10 |
| 8.7% |
| - |
| Oak Valley Bancorp | OVLY | $279M | 11.51 | 1.32 | 11.5% | - |
| First Community Corporation | FCCO | $278M | 11.62 | 1.36 | 11.5% | - |
| First Western Financial, Inc. | MYFW | $270M | 18.01 | 0.99 | 5.0% | - |
| NI Holdings, Inc. | NODK | $267M | - | 1.11 | -4.3% | -18.82 |
| Peer Median | - | 12.16 | 1.11 | 7.5% | -6.08 | |