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Citizens, Inc., is a diversified financial services company providing life, living benefits and final expense insurance and other financial products to individuals and small businesses in the U.S., Latin America, and Asia. The company operates in two segments, Life Insurance and Home Service Insurance. The Life Insurance segment sells U.S. dollar-denominated whole life insurance, endowment, and critical illness policies to non-U.S. residents through independent marketing agencies and consultants. The Home Service Insurance segment offers final expense life insurance and critical illness products to middle- and lower-income households in Louisiana, Mississippi and Arkansas. This segment provides its products and services through funeral homes and independent agents. It also provides accident and health insurance policies. Citizens, Inc. was founded in 1969 and is headquartered in Austin, Texas.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $256M | - | $15M | $18M | 6.2% | 4.3% | -2.2% |
| 2024 | $245M | - | $15M | $31M | 7.1% | 1.8% | -39.0% |
| 2023 | $241M | - | $24M | $22M | 37.1% | 3.5% | -6.0% |
| 2022 | $233M | - | $26M | $57M | 20.4% | - | - |
| 2021 | - | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 232.52 | 240.68 | 245 | 255.62 |
| Operating Revenue | - | 232.52 | 240.68 | 245 | 255.62 |
| Selling General And Administration | - | 45.18 | 47.13 | 52.27 | 53.04 |
| Total Expenses | - | 205.15 | 214.51 | 230.02 | 238.15 |
| Other Income Expense | - | 3.68 | 3.63 | 4.59 | 7.07 |
| Pretax Income | - | 27.38 | 26.17 | 14.98 | 17.47 |
| Tax Provision | - | 1.37 | 1.74 | 0.07 | 2.88 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | 0 | 0 | 0 | 0 |
| Net Income Continuous Operations | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income From Continuing And Discontinued Operation | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income From Continuing Operation Net Minority Interest | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income Common Stockholders | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Net Income Including Noncontrolling Interests | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Normalized Income | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Diluted NI Availto Com Stockholders | - | 26.01 | 24.44 | 14.91 | 14.59 |
| Basic Average Shares | - | 50.14 | 49.70 | 49.91 | 50.30 |
| Diluted Average Shares | - | 50.87 | 50.68 | 51.42 | 52.11 |
| Reconciled Depreciation | - | 0.54 | 0.52 | 0.62 | 0.74 |
| Total Unusual Items | -12.61 | 0 | 0 | - | - |
| Total Unusual Items Excluding Goodwill | -12.61 | 0 | 0 | - | - |
| Special Income Charges | -12.61 | 0 | 0 | - | - |
| Other Special Charges | -0.01 | - | - | - | - |
| Impairment Of Capital Assets | 12.62 | 0 | 0 | - | - |
| General And Administrative Expense | - | 45.18 | 47.13 | 52.27 | 53.04 |
| Other Gand A | - | 45.18 | 47.13 | 52.27 | 53.04 |
| Other Operating Expenses | -0.19 | 0.24 | - | - | - |
| Loss Adjustment Expense | - | 128.24 | 135.43 | 147.15 | 153.19 |
| Net Policyholder Benefits And Claims | - | 128.24 | 135.43 | 147.15 | 153.19 |
| Policyholder Benefits Gross | - | 128.24 | 135.43 | 147.15 | 153.19 |
Financial Services sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Citizens, Inc.this co. | CIA | $259M | 17.74↑ premium | 1.10 | 6.2% | - |
| Fidelity D & D Bancorp, Inc. | FDBC | $273M | 9.67 | 1.14 | 11.8% | - |
| Western New England Bancorp, Inc. | WNEB | $266M | 17.40 | 1.07 | 6.2% | - |
| Open Lending Corporation | LPRO | $265M | -62.51 | 3.53 | -5.7% | 33.19 |
| Franklin Financial Services Corporation | FRAF | $261M |
| - |
| - |
| - |
| - |
| 12.28 |
| 1.49 |
| 12.1% |
| - |
| Ames National Corporation | ATLO | $258M | 13.58 | 1.24 | 9.2% | - |
| First National Corporation | FXNC | $256M | 14.47 | 1.38 | 9.5% | - |
| First United Corporation | FUNC | $256M | 10.45 | 1.26 | 12.0% | - |
| Security National Financial Corporation | SNFCA | $245M | 7.62 | 0.60 | 7.8% | - |
| Peer Median | - | 11.36 | 1.25 | 9.3% | 33.19 | |