MarketWise, Inc. operates a content and technology multi-brand platform for self-directed investors in the United States and Internationally. Its platform provides financial research, software, education, and tools to navigate the financial markets through subscription businesses. The company also offers various investment strategies, such as value investing, income, growth, commodities, cryptocurrencies, venture, crowdfunded investing, biotechnology, mutual funds, options, and trading; and investment research product portfolio through a range of media, including desktops, laptops, tablets, and mobile. In addition, it provides a diversified product portfolio for various financial research products under the Stansberry Research, Chaikin Analytics, Brownstone Research, InvestorPlace, Altimetry, Wide Moat Research, Brownstone Research, The Opportunistic Trader, and TradeSmith brand names. Further, the company develops screeners, monitors, portfolio management tools, and proprietary indicators that produce a composite score to rank publicly traded companies. The company was founded in 1999 and is based in Baltimore, Maryland.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $328M | $65M | $6M | $44M | -48.1% | -19.7% | -20.4% |
| 2024 | $409M | $96M | $7M | $-23M | -56.3% | -8.8% | 296.1% |
| 2023 | $448M | $58M | $2M | $61M | -16.1% | -12.5% | -90.1% |
| 2022 | $512M | $90M | $18M | $48M | -84.9% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 512.40 | 448.18 | 408.70 | 328.12 |
| Operating Revenue | - | 512.40 | 448.18 | 408.70 | 328.12 |
| Cost Of Revenue | - | 62.70 | 56.80 | 50.66 | 44.34 |
| Gross Profit | - | 449.71 | 391.38 | 358.04 | 283.79 |
| Operating Expense | - | 362.42 | 336.99 | 264.60 | 220.81 |
| Research And Development | - | 8.82 | 8.83 | 9.91 | 8.81 |
| Selling General And Administration | - | 350.52 | 324.34 | 251.94 | 209.81 |
| Total Expenses | - | 425.12 | 393.79 | 315.27 | 265.15 |
| Operating Income | - | 87.28 | 54.39 | 93.43 | 62.98 |
| Total Operating Income As Reported | - | 87.28 | 51.80 | 88.99 | 62.60 |
| EBITDA | - | 90.37 | 58.21 | 96.19 | 65.16 |
| Normalized EBITDA | - | 90.37 | 60.79 | 100.63 | 65.54 |
| EBIT | - | 87.28 | 54.39 | 93.43 | 62.98 |
| Interest Expense | 0.11 | - | - | - | - |
| Net Interest Income | - | -0.30 | 4.90 | 5.29 | 2.96 |
| Other Non Operating Income Expenses | - | 15.67 | -0.61 | 2.08 | 1.04 |
| Other Income Expense | - | 15.67 | -3.19 | -2.36 | 0.66 |
| Interest Expense Non Operating | 0.11 | - | - | - | - |
| Net Non Operating Interest Income Expense | - | -0.30 | 4.90 | 5.29 | 2.96 |
| Pretax Income | - | 102.66 | 56.10 | 96.36 | 66.60 |
| Tax Provision | - | 1.49 | 1.80 | 3.25 | 2.56 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | 0 | -0.08 | -0.15 | -0.01 |
| Net Income Continuous Operations | - | 101.17 | 54.30 | 93.11 | 64.04 |
| Net Income From Continuing And Discontinued Operation | - | 17.99 | 1.78 | 7.06 | 5.62 |
| Net Income From Continuing Operation Net Minority Interest | - | 17.99 | 1.78 | 7.06 | 5.62 |
| Net Income | - | 17.99 | 1.78 | 7.06 | 5.62 |
| Net Income Common Stockholders | - | 17.99 | 1.78 | 7.06 | 5.62 |
| Net Income Including Noncontrolling Interests | - | 101.17 | 54.30 | 93.11 | 64.04 |
| Normalized Income | - | 17.99 | 4.28 | 11.35 | 5.99 |
| Diluted NI Availto Com Stockholders | - | 17.99 | 1.78 | 7.06 | 5.62 |
| Basic Average Shares | - | 1.45 | 1.58 | 1.98 | 2.33 |
| Diluted Average Shares | - | 1.45 | 1.66 | 1.98 | 2.44 |
| Reconciled Depreciation | - | 3.09 | 3.82 | 2.75 | 2.19 |
| Reconciled Cost Of Revenue | - | 62.70 | 56.80 | 50.66 | 44.34 |
| Total Unusual Items | - | 0 | -2.58 | -4.44 | -0.38 |
| Total Unusual Items Excluding Goodwill | - | 0 | -2.58 | -4.44 | -0.38 |
| Minority Interests | - | -83.18 | -52.51 | -86.05 | -58.42 |
| Special Income Charges | - | 0 | -2.58 | -4.44 | -0.38 |
| Impairment Of Capital Assets | - | 0 | 2.58 | 4.44 | 0.38 |
| Depreciation Amortization Depletion Income Statement | - | 3.09 | 3.82 | 2.75 | 2.19 |
| Depreciation And Amortization In Income Statement | - | 3.09 | 3.82 | 2.75 | 2.19 |
| General And Administrative Expense | - | 115.19 | 125.75 | 91.24 | 78.86 |
| Other Gand A | - | 115.19 | 125.75 | 91.24 | 78.86 |
| Total Other Finance Cost | - | 0.30 | -4.90 | -5.29 | -2.96 |
| Selling And Marketing Expense | - | 235.33 | 198.59 | 160.71 | 130.95 |
Financial Services sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| MarketWise, Inc.this co. | MKTW | $44M | 7.80β premium | -3.75 | -48.1% | -0.31 |
| Union Bankshares, Inc. | UNB | $106M | 9.60 | 1.32 | 13.7% | - |
| Sound Financial Bancorp, Inc. | SFBC | $100M | 13.92 | 0.91 | 6.5% | - |
| Kestrel Group Ltd | KG | $88M | 1.88 | 0.69 | 36.4% | 796.59 |
| Silvercrest Asset Management Group Inc. | SAMG | $86M |
| - |
| - |
| - |
| - |
| - |
| 17.60 |
| 1.71 |
| 9.7% |
| 4.83 |
| Siebert Financial Corp. | SIEB | $81M | 15.75 | 0.90 | 5.7% | 8.30 |
| Vroom, Inc. | VRM | $53M | -1.00 | 0.45 | -45.5% | 279.15 |
| eHealth, Inc. | EHTH | $50M | 1.25 | 0.08 | 6.8% | 1.33 |
| GoHealth, Inc. | GOCO | $21M | -0.08 | 0.56 | -678.9% | -1.98 |
| Peer Median | - | 5.74 | 0.80 | 6.7% | 6.57 | |