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MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 5 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $1.1B | $-97M | $26M | $65M | 615.9% | 28.8% | 54.1% |
| 2024 | $865M | $45M | $17M | $45M | 699.3% | 122.8% | -141.1% |
| 2023 | $388M | $-34M | $-40M | $20M | 392.7% | -15.4% | -29.9% |
| 2022 | $459M | $46M | $-58M | $28M | 360.6% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2025 |
|---|---|
| Total Revenue | 1,113.60 |
| Operating Revenue | 1,110.43 |
| Cost Of Revenue | 946.06 |
| Gross Profit | 167.54 |
| Operating Expense | 132.01 |
| Research And Development | 21.40 |
| Selling General And Administration | 110.61 |
| Total Expenses | 1,078.06 |
| Operating Income | 35.54 |
| Total Operating Income As Reported | 22.12 |
| EBITDA | -96.57 |
| Normalized EBITDA | -83.15 |
| EBIT | -99.82 |
| Interest Expense | 11.24 |
| Net Interest Income | -11.24 |
| Other Non Operating Income Expenses | -121.94 |
| Other Income Expense | -135.35 |
| Interest Expense Non Operating | 11.24 |
| Net Non Operating Interest Income Expense | -11.24 |
| Pretax Income | -111.06 |
| Tax Provision | -137.82 |
| Tax Rate For Calcs | 0 |
| Tax Effect Of Unusual Items | -2.82 |
| Net Income Continuous Operations | 26.76 |
| Net Income From Continuing And Discontinued Operation | 25.62 |
| Net Income From Continuing Operation Net Minority Interest | 25.62 |
| Net Income | 25.62 |
| Net Income Common Stockholders | 25.62 |
| Net Income Including Noncontrolling Interests | 26.76 |
| Normalized Income | 36.22 |
| Diluted NI Availto Com Stockholders | 25.62 |
| Basic Average Shares | 56.24 |
| Diluted Average Shares | 66.79 |
| Reconciled Depreciation | 3.25 |
| Reconciled Cost Of Revenue | 946.06 |
| Total Unusual Items | -13.42 |
| Total Unusual Items Excluding Goodwill | -13.42 |
| Minority Interests | -1.14 |
| Special Income Charges | -13.42 |
| Impairment Of Capital Assets | 13.42 |
| General And Administrative Expense | 89.56 |
| Other Gand A | 89.56 |
| Selling And Marketing Expense | 21.06 |
| Otherunder Preferred Stock Dividend | - |
| Average Dilution Earnings | - |
Communication Services sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| MediaAlpha, Inc.this co. | MAX | $468M | 18.25↑ premium | 112.41 | 615.9% | -5.95 |
| Advantage Solutions Inc. | ADV | $509M | - | 0.92 | -41.1% | 26.01 |
| Shutterstock, Inc. | SSTK | $485M | 10.65 | 0.83 | 7.8% | 3.27 |
| Nexxen International Ltd. | NEXN | $477M | 19.05 | 1.00 | 5.3% | 3.66 |
| Starz Entertainment Corp. | STRZ | $470M |
| - |
| - |
| - |
| - |
| - |
| -2.23 |
| 0.61 |
| -27.6% |
| 1.81 |
| Bumble Inc. | BMBL | $454M | -0.65 | 0.80 | -121.6% | -1.11 |
| OPTU | OPTU | $431M | -0.23 | -0.19 | 80.8% | 16.60 |
| AMC Global Media Inc. | AMCX | $428M | 4.79 | 0.44 | 9.1% | 1.41 |
| Gray Media, Inc. | GTN | $414M | - | 0.15 | -4.9% | 9.37 |
| Peer Median | - | 2.28 | 0.70 | 0.2% | 3.46 | |