Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Beast Tea, Blind Lemon, and Blinder Lemon brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $8.3B | $2.5B | $1.9B | $1.9B | 23.1% | 10.7% | 26.3% |
| 2024 | $7.5B | $2.0B | $1.5B | $1.6B | 25.3% | 4.9% | -7.5% |
| 2023 | $7.1B | $2.0B | $1.6B | $1.5B | 19.8% | 13.1% | 36.9% |
| 2022 | $6.3B | $1.6B | $1.2B | $676M | 17.0% | - | - |
| 2021 | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 6,311.05 | 7,140.03 | 7,492.71 | 8,294.34 |
| Operating Revenue | - | 6,311.05 | 7,140.03 | 7,492.71 | 8,294.34 |
| Cost Of Revenue | - | 3,136.48 | 3,345.82 | 3,443.83 | 3,662.15 |
| Gross Profit | - | 3,174.57 | 3,794.21 | 4,048.88 | 4,632.20 |
| Operating Expense | - | 1,589.85 | 1,840.85 | 2,118.58 | 2,212.84 |
| Total Expenses | - | 4,726.33 | 5,186.67 | 5,562.42 | 5,874.99 |
| Operating Income | - | 1,584.72 | 1,953.36 | 1,930.29 | 2,419.35 |
| Total Operating Income As Reported | - | 1,584.72 | 1,953.36 | 1,930.29 | 2,419.35 |
| EBITDA | - | 1,645.96 | 2,022.25 | 2,010.73 | 2,533.80 |
| Normalized EBITDA | - | 1,645.96 | 2,022.25 | 2,010.73 | 2,533.80 |
| EBIT | - | 1,584.72 | 1,953.36 | 1,930.29 | 2,419.35 |
| Net Interest Income | - | -12.76 | 115.13 | 59.16 | 63.18 |
| Other Non Operating Income Expenses | 3.95 | -12.76 | 115.13 | - | - |
| Other Income Expense | 3.95 | -12.76 | 115.13 | - | - |
| Net Non Operating Interest Income Expense | - | -12.76 | 115.13 | 59.16 | 63.18 |
| Pretax Income | - | 1,571.96 | 2,068.48 | 1,989.46 | 2,482.53 |
| Tax Provision | - | 380.34 | 437.49 | 480.41 | 577.10 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | 0 | 0 | 0 | 0 |
| Net Income Continuous Operations | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Net Income From Continuing And Discontinued Operation | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Net Income From Continuing Operation Net Minority Interest | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Net Income | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Net Income Common Stockholders | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Net Income Including Noncontrolling Interests | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Normalized Income | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Diluted NI Availto Com Stockholders | - | 1,191.62 | 1,630.99 | 1,509.05 | 1,905.43 |
| Basic Average Shares | - | 1,053.56 | 1,044.89 | 1,004.57 | 975.89 |
| Diluted Average Shares | - | 1,066.44 | 1,057.98 | 1,013.11 | 984.45 |
| Reconciled Depreciation | - | 61.24 | 68.90 | 80.43 | 114.44 |
| Reconciled Cost Of Revenue | - | 3,136.48 | 3,345.82 | 3,443.83 | 3,662.15 |
| Total Other Finance Cost | - | 12.76 | -115.13 | -59.16 | -63.18 |
Consumer Defensive sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Monster Beverage Corporationthis co. | MNST | $86.6B | 45.45↑ premium | 10.49 | 23.1% | 33.23 |
| Altria Group, Inc. | MO | $117.9B | 16.97 | -33.66 | -198.4% | 12.84 |
| Mondelez International, Inc. | MDLZ | $78.3B | 31.94 | 3.03 | 9.5% | 19.71 |
| Colgate-Palmolive Company | CL | $68.1B | 31.94 | 1261.04 | 3948.1% | 19.05 |
| Target Corporation | TGT |
| - |
| - |
| - |
| - |
| - |
| - |
| $56.3B |
| 15.18 |
| 3.48 |
| 22.9% |
| 8.51 |
| Keurig Dr Pepper Inc. | KDP | $40.9B | 19.67 | 1.60 | 8.1% | 13.36 |
| Coca-Cola Europacific Partners PLC | CCEP | $40.7B | 20.98 | 5.20 | 24.8% | 13.40 |
| Archer-Daniels-Midland Company | ADM | $40.2B | 37.27 | 1.77 | 4.7% | 16.05 |
| The Kroger Co. | KR | $38.4B | 37.77 | 6.47 | 17.1% | 10.37 |
| Peer Median | - | 26.46 | 3.25 | 13.3% | 13.38 | |
Historically, Nov has averaged the highest return (+6.6%); Aug the lowest (-10.1%).
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +5.3%Positive MonthJan 2026: +5.33% | +5.6%Positive MonthFeb 2026: +5.62% | -15.1%Negative MonthMar 2026: -15.05% | +6.4%Positive MonthApr 2026: +6.36% | +14.3%Positive MonthMay 2026: +14.29% | +9.1%Positive MonthJun 2026: +9.13% | +0.3%Neutral MonthJul 2026: +0.27% | -50.8%*Negative MonthAug 2026: -50.79% | — | — | — | — |
| 2025 | -7.3%Negative MonthJan 2025: -7.32% | +12.2%Positive MonthFeb 2025: +12.19% | +7.1%Positive MonthMar 2025: +7.08% | +2.7%Positive MonthApr 2025: +2.73% | +6.4%Positive MonthMay 2025: +6.37% | -2.0%Negative MonthJun 2025: -2.05% | -6.2%Negative MonthJul 2025: -6.21% | +6.2%Positive MonthAug 2025: +6.23% | +7.9%Positive MonthSep 2025: +7.85% | -0.7%Neutral MonthOct 2025: -0.71% | +12.2%Positive MonthNov 2025: +12.21% | +2.2%Positive MonthDec 2025: +2.24% |
| 2024 | -4.5%Negative MonthJan 2024: -4.50% | +7.4%Positive MonthFeb 2024: +7.42% | +0.3%Neutral MonthMar 2024: +0.30% | -9.8%Negative MonthApr 2024: -9.83% | -2.9%Negative MonthMay 2024: -2.86% | -3.8%Negative MonthJun 2024: -3.79% | +3.0%Positive MonthJul 2024: +3.00% | -8.4%Negative MonthAug 2024: -8.40% | +10.7%Positive MonthSep 2024: +10.69% | +1.0%Neutral MonthOct 2024: +0.98% | +4.7%Positive MonthNov 2024: +4.65% | -4.7%Negative MonthDec 2024: -4.66% |
| 2023 | +2.5%Positive MonthJan 2023: +2.51% | -2.2%Negative MonthFeb 2023: -2.23% | +6.2%Positive MonthMar 2023: +6.15% | +3.7%Positive MonthApr 2023: +3.68% | +4.7%Positive MonthMay 2023: +4.68% | -2.0%Negative MonthJun 2023: -2.01% | +0.1%Neutral MonthJul 2023: +0.09% | -0.1%Neutral MonthAug 2023: -0.14% | -7.8%Negative MonthSep 2023: -7.77% | -3.5%Negative MonthOct 2023: -3.49% | +7.9%Positive MonthNov 2023: +7.93% | +4.5%Positive MonthDec 2023: +4.46% |
| 2022 | -9.7%Negative MonthJan 2022: -9.70% | -2.7%Negative MonthFeb 2022: -2.68% | -5.3%Negative MonthMar 2022: -5.33% | +7.2%Positive MonthApr 2022: +7.23% | +4.0%Positive MonthMay 2022: +4.01% | +4.0%Positive MonthJun 2022: +4.02% | +7.5%Positive MonthJul 2022: +7.46% | -10.8%Negative MonthAug 2022: -10.83% | -2.1%Negative MonthSep 2022: -2.11% | +7.8%Positive MonthOct 2022: +7.77% | +9.8%Positive MonthNov 2022: +9.75% | -1.3%Neutral MonthDec 2022: -1.29% |
| 2021 | — | — | — | — | -2.9%Negative MonthMay 2021: -2.86% | -3.1%Negative MonthJun 2021: -3.10% | +3.3%Positive MonthJul 2021: +3.25% | +3.4%Positive MonthAug 2021: +3.45% | -9.0%Negative MonthSep 2021: -8.96% | -4.3%Negative MonthOct 2021: -4.31% | -1.4%Neutral MonthNov 2021: -1.44% | +14.6%Positive MonthDec 2021: +14.63% |
| Avg±SD |
Each cell is the percentage change in closing price from the end of the prior month to the end of this month. The bottom row shows the average return for that calendar month across the selected years, plus or minus one standard deviation — the range that historically contained roughly two-thirds of outcomes. Past monthly patterns are not a forecast of future returns.
This aggregates every month by calendar position — all Januaries together, all Februaries together, and so on — to show whether a given month has leaned positive or negative historically. ‘Simple’ counts each month as +1 or −1. ‘Weighted’ gives larger moves more influence: +2 above +10%, −2 below −10%. With only 6 years of history for this asset, each month’s score reflects a small number of observations — read it as a historical tendency, not a reliable seasonal pattern.
This tracks a running tally across the asset’s full price history: each month adds or subtracts based on whether it was positive or negative. A rising line means more positive months than negative so far; a flattening or falling line means recent months have leaned negative. This measures historical month-to-month consistency, not expected future performance.
Year-to-date return is calculated by dividing each day’s closing price by the price on January 1st of that year (or the asset’s first available price if it began trading mid-year). The custom average line shows the mean YTD return at each calendar day across the selected years. The standard deviation band shows the range within which returns have historically fallen — at 1 SD, roughly two-thirds of years; at 2 SD, roughly 95%. Past year-to-date patterns do not predict future returns. The average and standard deviation band are computed from the year set chosen in “Average from”, which is independent of which year lines are displayed. The current in-progress year is excluded from these calculations, since a partial year is not comparable to complete ones. Election-cycle groupings follow the US presidential calendar and are offered only for US and crypto assets.