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Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 5 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $452M | $110M | $23M | $11M | 3.9% | 23.4% | -93.8% |
| 2024 | $366M | $12M | $369M | $1M | 70.1% | 4.6% | 2201.0% |
| 2023 | $350M | $71M | $16M | $18M | 36.9% | 17.0% | -31.0% |
| 2022 | $299M | $41M | $23M | $-5M | 159.8% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2025 |
|---|---|
| Total Revenue | 452.42 |
| Operating Revenue | 452.42 |
| Cost Of Revenue | 34.62 |
| Gross Profit | 417.79 |
| Operating Expense | 352.29 |
| Selling General And Administration | 80.09 |
| Total Expenses | 386.91 |
| Operating Income | 65.50 |
| EBITDA | 109.91 |
| Normalized EBITDA | 109.91 |
| EBIT | 63.84 |
| Interest Income | - |
| Interest Expense | 8.82 |
| Net Interest Income | -8.82 |
| Other Non Operating Income Expenses | -1.66 |
| Other Income Expense | -1.66 |
| Interest Income Non Operating | - |
| Interest Expense Non Operating | 8.82 |
| Net Non Operating Interest Income Expense | -8.82 |
| Pretax Income | 55.02 |
| Tax Provision | 16.50 |
| Tax Rate For Calcs | 0 |
| Tax Effect Of Unusual Items | 0 |
| Net Income Continuous Operations | 38.52 |
| Net Income From Continuing And Discontinued Operation | 22.67 |
| Net Income From Continuing Operation Net Minority Interest | 24.88 |
| Net Income | 22.67 |
| Net Income Common Stockholders | 22.67 |
| Net Income Including Noncontrolling Interests | 36.31 |
| Normalized Income | 24.88 |
| Diluted NI Availto Com Stockholders | 22.67 |
| Basic Average Shares | 28.20 |
| Diluted Average Shares | 28.39 |
| Reconciled Depreciation | 46.07 |
| Reconciled Cost Of Revenue | 34.62 |
| Total Unusual Items | 0 |
| Total Unusual Items Excluding Goodwill | 0 |
| Preferred Stock Dividends | - |
| Minority Interests | -13.64 |
| Net Income Discontinuous Operations | -2.21 |
| Special Income Charges | 0 |
| Other Special Charges | - |
| Write Off | 0 |
| Restructuring And Mergern Acquisition | - |
| Depreciation Amortization Depletion Income Statement | 46.07 |
| Depreciation And Amortization In Income Statement | 46.07 |
| General And Administrative Expense | - |
| Other Gand A | - |
| Gain On Sale Of Ppe | - |
| Other Operating Expenses | 226.13 |
| Otherunder Preferred Stock Dividend | 0 |
| Average Dilution Earnings | - |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Pursuit Attractions and Hospitality, Inc.this co. | PRSU | $1.2B | 53.32↑ premium | 2.08 | 3.9% | 12.49 |
| The Wendy's Company | WEN | $1.3B | 7.79 | 10.95 | 140.6% | 9.78 |
| XPEL, Inc. | XPEL | $1.3B | 24.75 | 4.52 | 18.3% | 16.02 |
| National Vision Holdings, Inc. | EYE | $1.2B | 41.95 | 1.43 | 3.4% | 11.96 |
| O-I Glass, Inc. |
| 2021 | - | - | - | - | - | - | - |
| OI |
| $1.2B |
| -9.54 |
| 0.95 |
| -10.0% |
| 7.10 |
| LGI Homes, Inc. | LGIH | $1.2B | 16.21 | 0.56 | 3.5% | 33.11 |
| Gentherm Incorporated | THRM | $1.2B | 63.62 | 1.61 | 2.5% | 12.13 |
| Liquidity Services, Inc. | LQDT | $1.2B | 41.00 | 5.67 | 13.8% | 21.79 |
| Sally Beauty Holdings, Inc. | SBH | $1.1B | 5.84 | 1.44 | 24.7% | 5.98 |
| Peer Median | - | 20.48 | 1.53 | 8.6% | 12.04 | |