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Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $452M | $110M | $23M | $11M | 3.9% | 23.4% | -93.8% |
| 2024 | $366M | $12M | $369M | $1M | 70.1% | 4.6% | 2201.0% |
| 2023 | $350M | $71M | $16M | $18M | 36.9% | 17.0% | -31.0% |
| 2022 | $299M | $41M | $23M | $-5M | 159.8% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 299.33 | 350.28 | 366.49 | 452.42 |
| Cost Of Revenue | - | 275.23 | 31.90 | 31.12 | 34.62 |
| Gross Profit | - | 24.10 | 318.38 | 335.37 | 417.79 |
| Operating Expense | - | 18.16 | 283.60 | 314.98 | 352.29 |
| Operating Income | - | 5.94 | 34.78 | 20.39 | 65.50 |
| EBITDA | - | 40.71 | 71.17 | 11.71 | 109.91 |
| EBIT | - | 4.57 | 33.24 | -31.25 | 63.84 |
| Pretax Income | - | 0.51 | 27.28 | -45.44 | 55.02 |
| Tax Provision | - | 5.72 | 12.93 | 6.32 | 16.50 |
| Net Income | - | 23.22 | 16.02 | 368.54 | 22.67 |
| Net Income Common Stockholders | - | 11.06 | 6.22 | 275.04 | 22.67 |
| Total Expenses | - | 293.38 | 315.50 | 346.10 | 386.91 |
| Interest Expense | - | 4.06 | 5.96 | 14.18 | 8.82 |
| Interest Income | 0.12 | - | - | - | - |
| Selling General And Administration | - | 13.42 | 56.76 | 57.80 | 80.09 |
| Normalized EBITDA | - | 40.79 | 71.17 | 59.28 | 109.91 |
| Normalized Income | - | -6.72 | 6.91 | -19.48 | 24.88 |
| Market Cap | 1,153.84 | 1,153.84 | 1,153.84 | 1,153.84 | 1,153.84 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Pursuit Attractions and Hospitality, Inc.this co. | PRSU | $1.2B | 50.90↑ premium | 1.98 | 3.9% | 11.99 |
| XPEL, Inc. | XPEL | $1.3B | 25.13 | 4.59 | 18.3% | 16.27 |
| Savers Value Village, Inc. | SVV | $1.3B | 58.79 | 2.93 | 5.2% | 12.13 |
| Papa John's International, Inc. | PZZA | $1.3B | 39.87 | -2.74 | -6.9% | 11.68 |
| MasterBrand, Inc. |
| 2021 | - | - | - | - | - | - | - |
| MBC |
| $1.2B |
| 44.87 |
| 0.89 |
| 2.0% |
| 10.23 |
| Lindblad Expeditions Holdings, Inc. | LIND | $1.2B | - | -3.44 | 19.4% | 14.76 |
| Liquidity Services, Inc. | LQDT | $1.1B | 38.52 | 5.32 | 13.8% | 20.26 |
| LGI Homes, Inc. | LGIH | $1.1B | 14.50 | 0.50 | 3.5% | 31.64 |
| Arhaus, Inc. | ARHS | $1.0B | 15.29 | 2.48 | 16.1% | 10.01 |
| Peer Median | - | 38.52 | 1.68 | 9.5% | 13.45 | |