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Stagwell Inc. provides digital transformation, marketing, media and commerce, marketing cloud, and communications services in the United States, the United Kingdom, and internationally. The company offers creative, research, experiential, and social media solutions designed to build and elevate brands; and consumer insights through advanced research methodologies, creating immersive experiential marketing programs and social engagement strategies that connect brands with audiences across digital platforms. It also designs, implements, and activates digital ecosystems that enable brand and customer experiences through the integration of strategy, design, and technology; provides managed services, staff augmentation, and engineering expertise across various delivery models, offering system integration, full-stack development, and ongoing platform management; and provides digital transformation that connects digital ecosystems to physical experiences through innovative, technology-driven customer engagements. In addition, the company offers integrated AI-based data solutions that drive audience engagement and business growth through media buying, owned media platforms, commerce enablement, and customer relationship management strategies; specialized media platforms and translation services to support targeted communication and market expansion; an edge set of solutions designed to help organizations build, protect, and enhance their reputation across diverse audiences and channels; and expertise in targeted communications, crisis management, and stakeholder engagement services. Further, the company provides a suite of technology solutions for in-house marketers and combining SaaS and DaaS offerings. Stagwell Inc. was founded in 2015 and is headquartered in New York, New York.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $2.9B | $404M | $29M | $180M | 3.6% | 2.4% | 1188.2% |
| 2024 | $2.8B | $357M | $2M | $89M | 0.3% | 12.4% | 1585.8% |
| 2023 | $2.5B | $401M | $0M | $39M | 0.0% | -6.0% | -99.3% |
| 2022 | $2.7B | $360M | $20M | $312M | 2.1% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 2,687.79 | 2,527.18 | 2,841.22 | 2,909 |
| Cost Of Revenue | 1,673.58 | 1,621.17 | 1,842.98 | 1,845.96 |
| Gross Profit | 1,014.22 | 906 | 998.24 | 1,063.04 |
| Operating Expense | 732.81 | 804.08 | 863.46 | 903.58 |
| Operating Income | 281.41 | 101.92 | 134.78 | 159.47 |
| EBITDA | 360.29 | 401.20 | 356.81 | 403.97 |
| EBIT | 151.65 | 181.71 | 130.04 | 165.22 |
| Pretax Income | 75.58 | 91.07 | 37.72 | 68.79 |
| Tax Provision | 25.46 | 40.56 | 13.18 | 38.27 |
| Net Income | 19.92 | 0.13 | 2.26 | 29.10 |
| Net Income Common Stockholders | 19.92 | 0.13 | 2.26 | 29.10 |
| Total Expenses | 2,406.39 | 2,425.26 | 2,706.43 | 2,749.53 |
| Interest Expense | 76.06 | 90.64 | 92.32 | 96.44 |
| Selling General And Administration | 601.54 | 661.25 | 711.80 | 732.33 |
| Normalized EBITDA | 485.07 | 321.05 | 360.18 | 398.38 |
| Normalized Income | 102.65 | -63.18 | 4.45 | 24.69 |
| Basic EPS | 0.22 | 0 | 0.02 | 0.13 |
| Diluted EPS | 0.17 | 0 | 0.02 | 0.08 |
| Tax Effect Of Unusual Items | -42.05 | 16.83 | -1.18 | 1.17 |
| Tax Rate For Calcs | 0.34 | 0.21 | 0.35 | 0.21 |
| Total Unusual Items | -124.78 | 80.15 | -3.37 | 5.59 |
| Total Unusual Items Excluding Goodwill | -124.78 | 80.15 | -3.37 | 5.59 |
| Net Income From Continuing Operation Net Minority Interest | 19.92 | 0.13 | 2.26 | 29.10 |
| Reconciled Depreciation | 208.64 | 219.48 | 226.77 | 238.74 |
| Reconciled Cost Of Revenue | 1,596.21 | 1,544.52 | 1,767.86 | 1,778.46 |
| Net Interest Income | -76.06 | -90.64 | -92.32 | -96.44 |
| Net Income From Continuing And Discontinued Operation | 19.92 | 0.13 | 2.26 | 29.10 |
| Total Operating Income As Reported | 159.23 | 90.53 | 133.07 | 159 |
| Diluted Average Shares | 296.60 | 117.26 | 115.75 | 264.52 |
| Basic Average Shares | 124.26 | 117.26 | 110.89 | 220.61 |
| Diluted NI Availto Com Stockholders | 19.92 | 0.13 | 2.26 | 29.10 |
| Otherunder Preferred Stock Dividend | 0 | 0 | 0 | 0 |
| Minority Interests | -30.12 | -41.51 | -22.79 | -1.52 |
| Net Income Including Noncontrolling Interests | 50.04 | 41.64 | 25.04 | 30.63 |
| Net Income Continuous Operations | 50.04 | 41.64 | 25.04 | 30.63 |
| Earnings From Equity Interest Net Of Tax | -0.08 | -8.87 | 0.50 | 0.11 |
| Other Income Expense | -129.76 | 79.79 | -4.74 | 5.76 |
| Other Non Operating Income Expenses | -4.97 | -0.36 | -1.37 | 0.17 |
| Special Income Charges | -122.18 | 83.11 | -1.72 | 7.23 |
| Gain On Sale Of Business | 0 | 94.50 | 0 | -2.25 |
| Write Off | 122.18 | 11.39 | 1.72 | 0.47 |
| Impairment Of Capital Assets | 0 | 0 | 0 | 0 |
| Restructuring And Mergern Acquisition | 0 | 0 | 0 | -9.94 |
| Gain On Sale Of Security | -2.61 | -2.96 | -1.66 | -1.64 |
| Net Non Operating Interest Income Expense | -76.06 | -90.64 | -92.32 | -96.44 |
| Interest Expense Non Operating | 76.06 | 90.64 | 92.32 | 96.44 |
| Depreciation Amortization Depletion Income Statement | 131.27 | 142.83 | 151.65 | 171.25 |
| Depreciation And Amortization In Income Statement | 131.27 | 142.83 | 151.65 | 171.25 |
| General And Administrative Expense | 601.54 | 661.25 | 711.80 | 732.33 |
| Other Gand A | 601.54 | 661.25 | 711.80 | 732.33 |
| Operating Revenue | 2,687.79 | 2,527.18 | 2,841.22 | 2,909 |
Communication Services sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Stagwell Inc.this co. | STGW | $1.7B | 83.63↑ premium | 2.23 | 3.6% | 10.02 |
| Ziff Davis, Inc. | ZD | $1.9B | 37.19 | 1.00 | 2.7% | 6.02 |
| Magnite, Inc. | MGNI | $1.9B | 13.60 | 2.00 | 15.7% | 14.07 |
| Yelp Inc. | YELP | $1.8B | 11.02 | 2.26 | 20.5% | 5.77 |
| WEBTOON Entertainment Inc. | WBTN | $1.7B | - | 1.37 |
| -28.2% |
| -37.50 |
| Liberty Latin America Ltd. | LILAK | $1.6B | - | 2.92 | -57.5% | 9.02 |
| Liberty Latin America Ltd. | LILA | $1.6B | - | 2.85 | -57.5% | 8.98 |
| Rumble Inc. | RUM | $1.4B | - | 8.22 | -29.8% | -20.63 |
| Upwork Inc. | UPWK | $1.4B | 11.37 | 2.08 | 18.3% | 8.92 |
| Peer Median | - | 12.48 | 2.17 | -12.7% | 7.47 | |