Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $560M | $-34M | $-115M | $13M | -67.4% | -7.4% | 238.7% |
| 2024 | $604M | $54M | $-34M | $11M | -12.3% | -0.3% | -59.7% |
| 2023 | $606M | $7M | $-84M | $44M | -29.0% | -7.6% | -77.9% |
| 2022 | $656M | $-297M | $-382M | $-14M | -114.1% | - | - |
| 2021 | - | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 655.90 | 605.88 | 604.07 | 559.52 |
| Operating Revenue | - | 655.90 | 605.88 | 604.07 | 559.52 |
| Cost Of Revenue | - | 427.13 | 382.32 | 348.60 | 340.17 |
| Gross Profit | - | 228.77 | 223.56 | 255.47 | 219.35 |
| Operating Expense | - | 333.07 | 274.08 | 258.41 | 220.51 |
| Selling General And Administration | - | 297.51 | 238.53 | 223.14 | 185.25 |
| Total Expenses | - | 760.20 | 656.41 | 607.02 | 560.68 |
| Operating Income | - | -104.29 | -50.52 | -2.94 | -1.16 |
| Total Operating Income As Reported | - | -345.94 | -55.45 | -2.94 | -97.73 |
| EBITDA | - | -296.52 | 6.64 | 53.86 | -33.84 |
| Normalized EBITDA | - | -54.87 | 11.56 | 53.86 | 62.73 |
| EBIT | - | -353.07 | -51.14 | -2.46 | -87.97 |
| Interest Expense | - | 27.88 | 31.28 | 33.50 | 31.35 |
| Net Interest Income | - | -27.88 | -31.28 | -33.50 | -31.35 |
| Other Non Operating Income Expenses | - | -7.13 | 4.30 | 0.48 | 9.76 |
| Other Income Expense | - | -248.78 | -0.62 | 0.48 | -86.81 |
| Interest Expense Non Operating | - | 27.88 | 31.28 | 33.50 | 31.35 |
| Net Non Operating Interest Income Expense | - | -27.88 | -31.28 | -33.50 | -31.35 |
| Pretax Income | - | -380.95 | -82.42 | -35.96 | -119.32 |
| Tax Provision | - | 1.19 | 1.98 | -1.96 | -4.14 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | -50.75 | -1.03 | 0 | -3.28 |
| Net Income Continuous Operations | - | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income From Continuing And Discontinued Operation | - | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income From Continuing Operation Net Minority Interest | - | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income | - | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income Common Stockholders | - | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income Including Noncontrolling Interests | - | -382.14 | -84.40 | -34.01 | -115.18 |
| Normalized Income | - | -191.24 | -80.51 | -34.01 | -21.90 |
| Diluted NI Availto Com Stockholders | - | -382.14 | -84.40 | -34.01 | -115.18 |
| Basic Average Shares | - | 2.39 | 2.47 | 2.55 | 2.66 |
| Diluted Average Shares | - | 2.39 | 2.47 | 2.55 | 2.66 |
| Reconciled Depreciation | - | 56.55 | 57.78 | 56.33 | 54.14 |
| Reconciled Cost Of Revenue | - | 406.14 | 360.10 | 327.55 | 321.30 |
| Total Unusual Items | - | -241.65 | -4.92 | 0 | -96.56 |
| Total Unusual Items Excluding Goodwill | - | -241.65 | -4.92 | 0 | -96.56 |
| Special Income Charges | - | -241.65 | -4.92 | 0 | -96.56 |
| Other Special Charges | 5.18 | - | - | - | - |
| Impairment Of Capital Assets | - | 222.32 | 0 | 0 | 74.72 |
| Restructuring And Mergern Acquisition | - | 19.33 | 4.92 | 0 | 21.84 |
| Depreciation Amortization Depletion Income Statement | - | 35.55 | 35.55 | 35.27 | 35.26 |
| Depreciation And Amortization In Income Statement | - | 35.55 | 35.55 | 35.27 | 35.26 |
| General And Administrative Expense | - | 166.82 | 129.80 | 113.48 | 95.03 |
| Other Gand A | - | 166.82 | 129.80 | 113.48 | 95.03 |
| Selling And Marketing Expense | - | 130.69 | 108.73 | 109.66 | 90.22 |
| Amortization | - | 35.55 | 35.55 | 35.27 | 35.26 |
| Amortization Of Intangibles Income Statement | - | 35.55 | 35.55 | 35.27 | 35.26 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Traeger, Inc.this co. | COOK | $173M | -1.50 | 1.01 | -67.4% | -17.10 |
| Inspired Entertainment, Inc. | INSE | $206M | -12.13 | -12.73 | 104.9% | 5.83 |
| Motorcar Parts of America, Inc. | MPAA | $205M | -10.53 | 0.80 | -7.6% | 7.90 |
| Superior Group of Companies, Inc. | SGC | $203M | 28.99 | 1.05 | 3.6% | 11.08 |
| J.Jill, Inc. | JILL | $198M | 7.08 |
| - |
| - |
| - |
| - |
| 1.63 |
| 23.0% |
| 5.39 |
| RCI Hospitality Holdings, Inc. | RICK | $192M | 17.75 | 0.74 | 4.1% | 9.06 |
| OneWater Marine Inc. | ONEW | $180M | -1.57 | 0.63 | -40.2% | -17.50 |
| Black Rock Coffee Bar, Inc. | BRCB | $141M | -2344.25 | 3.08 | -0.1% | 46.69 |
| Torrid Holdings Inc. | CURV | $138M | -19.66 | -0.65 | 3.3% | 6.07 |
| Peer Median | - | -6.05 | 0.77 | 3.5% | 6.98 | |