Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $560M | $-34M | $-115M | $13M | -67.4% | -7.4% | - |
| 2024 | $604M | $54M | $-34M | $11M | -12.3% | -0.3% | - |
| 2023 | $606M | $7M | $-84M | $44M | -29.0% | -7.6% | - |
| 2022 | $656M | $-297M | $-382M | $-14M | -114.1% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 655.90 | 605.88 | 604.07 | 559.52 |
| Cost Of Revenue | 427.13 | 382.32 | 348.60 | 340.17 |
| Gross Profit | 228.77 | 223.56 | 255.47 | 219.35 |
| Operating Expense | 333.07 | 274.08 | 258.41 | 220.51 |
| Operating Income | -104.29 | -50.52 | -2.94 | -1.16 |
| EBITDA | -296.52 | 6.64 | 53.86 | -33.84 |
| EBIT | -353.07 | -51.14 | -2.46 | -87.97 |
| Pretax Income | -380.95 | -82.42 | -35.96 | -119.32 |
| Tax Provision | 1.19 | 1.99 | -1.96 | -4.14 |
| Net Income | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income Common Stockholders | -382.14 | -84.40 | -34.01 | -115.18 |
| Total Expenses | 760.20 | 656.41 | 607.02 | 560.68 |
| Interest Expense | 27.89 | 31.27 | 33.50 | 31.35 |
| Selling General And Administration | 297.51 | 238.53 | 223.14 | 185.25 |
| Normalized EBITDA | -54.87 | 11.56 | 53.86 | 62.73 |
| Normalized Income | -191.24 | -80.51 | -34.01 | -21.90 |
| Basic EPS | -159.50 | -34 | -13.50 | 0 |
| Diluted EPS | -159.50 | -34 | -13.50 | 0 |
| Tax Effect Of Unusual Items | -50.75 | -1.03 | 0 | -3.28 |
| Tax Rate For Calcs | 0.21 | 0.21 | 0.06 | 0.03 |
| Total Unusual Items | -241.65 | -4.92 | 0 | -96.56 |
| Total Unusual Items Excluding Goodwill | -241.65 | -4.92 | 0 | -96.56 |
| Net Income From Continuing Operation Net Minority Interest | -382.14 | -84.40 | -34.01 | -115.18 |
| Reconciled Depreciation | 56.55 | 57.78 | 56.33 | 54.13 |
| Reconciled Cost Of Revenue | 406.14 | 360.10 | 327.55 | 321.30 |
| Net Interest Income | -27.89 | -31.27 | -33.50 | -31.35 |
| Net Income From Continuing And Discontinued Operation | -382.14 | -84.40 | -34.01 | -115.18 |
| Total Operating Income As Reported | -345.94 | -55.45 | -2.94 | -97.73 |
| Diluted Average Shares | 2.39 | 2.47 | 2.55 | 0 |
| Basic Average Shares | 2.39 | 2.47 | 2.55 | 0 |
| Diluted NI Availto Com Stockholders | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income Including Noncontrolling Interests | -382.14 | -84.40 | -34.01 | -115.18 |
| Net Income Continuous Operations | -382.14 | -84.40 | -34.01 | -115.18 |
| Other Income Expense | -248.78 | -0.62 | 0.48 | -86.81 |
| Other Non Operating Income Expenses | -7.13 | 4.30 | 0.48 | 9.76 |
| Special Income Charges | -241.65 | -4.92 | 0 | -96.56 |
| Other Special Charges | 0 | 0 | 0 | 0 |
| Impairment Of Capital Assets | 222.32 | 0 | 0 | 74.72 |
| Restructuring And Mergern Acquisition | 19.33 | 4.92 | 0 | 21.84 |
| Net Non Operating Interest Income Expense | -27.89 | -31.27 | -33.50 | -31.35 |
| Interest Expense Non Operating | 27.89 | 31.27 | 33.50 | 31.35 |
| Depreciation Amortization Depletion Income Statement | 35.55 | 35.55 | 35.27 | 35.26 |
| Depreciation And Amortization In Income Statement | 35.55 | 35.55 | 35.27 | 35.26 |
| Amortization | 35.55 | 35.55 | 35.27 | 35.26 |
| Amortization Of Intangibles Income Statement | 35.55 | 35.55 | 35.27 | 35.26 |
| Selling And Marketing Expense | 130.69 | 108.73 | 109.66 | 90.22 |
| General And Administrative Expense | 166.82 | 129.80 | 113.48 | 95.03 |
| Other Gand A | 166.82 | 129.80 | 113.48 | 95.03 |
| Operating Revenue | 655.90 | 605.88 | 604.07 | 559.52 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Traeger, Inc.this co. | COOK | $111M | - | 0.64 | -67.4% | 9.18 |
| Bassett Furniture Industries, Incorporated | BSET | $127M | 23.60 | 0.77 | 3.7% | 10.32 |
| Medifast, Inc. | MED | $120M | - | 0.57 | -9.4% | -1515.42 |
| American Outdoor Brands, Inc. | AOUT | $118M | - | 0.70 | -0.0% | 20.74 |
| Faraday Future Intelligent Electric Inc. | FFAI | $117M |
| - |
| -2.80 |
| -5035.4% |
| -1.81 |
| Clarus Corporation | CLAR | $101M | - | 0.51 | - | -7.90 |
| America's Car-Mart, Inc. | CRMT | $101M | - | 0.21 | 3.1% | 30.69 |
| Lakeland Industries, Inc. | LAKE | $96M | - | 0.74 | -19.6% | -57.98 |
| Virco Mfg. Corporation | VIRC | $95M | 37.81 | 0.90 | 2.4% | 12.55 |
| Peer Median | - | 30.70 | 0.63 | -0.0% | 4.25 | |