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Equiscale · Syntellia LLC
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $5.4B | $853M | $419M | $831M | 11.7% | 8.3% | -20.6% |
| 2024 | $5.0B | $905M | $528M | $954M | 14.7% | 8.7% | 78.4% |
| 2023 | $4.6B | $643M | $296M | $-91M | 9.7% | -20.7% | -36.1% |
| 2022 | $5.8B | $1.1B | $463M | $413M | 16.9% | - | - |
| 2021 |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 5,781 | 4,584 | 4,981 | 5,396 |
| Operating Revenue | - | 5,781 | 4,584 | 4,981 | 5,396 |
| Cost Of Revenue | - | 3,157 | 2,461 | 2,568 | 2,803 |
| Gross Profit | - | 2,624 | 2,123 | 2,413 | 2,593 |
| Operating Expense | - | 1,688 | 1,538 | 1,648 | 1,793 |
| Research And Development | - | 570 | 519 | 563 | 593 |
| Selling General And Administration | - | 982 | 915 | 981 | 1,086 |
| Total Expenses | - | 4,845 | 3,999 | 4,216 | 4,596 |
| Operating Income | - | 936 | 585 | 765 | 800 |
| Total Operating Income As Reported | - | 529 | 481 | 742 | 700 |
| EBITDA | - | 1,140 | 643 | 905 | 853 |
| Normalized EBITDA | - | 1,550 | 749 | 923 | 971 |
| EBIT | - | 936 | 467 | 733 | 668 |
| Interest Income | - | 23 | - | - | - |
| Interest Expense | 5 | - | 133 | 98 | 108 |
| Net Interest Income | - | 23 | -133 | -98 | -108 |
| Other Non Operating Income Expenses | - | -5 | -12 | -14 | -14 |
| Other Income Expense | - | -415 | -118 | -32 | -132 |
| Interest Income Non Operating | - | 23 | - | - | - |
| Interest Expense Non Operating | 5 | - | 133 | 98 | 108 |
| Net Non Operating Interest Income Expense | - | 23 | -133 | -98 | -108 |
| Pretax Income | - | 544 | 334 | 635 | 560 |
| Tax Provision | - | 81 | 38 | 107 | 141 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | -61.09 | -12.08 | -3.04 | -29.74 |
| Net Income Continuous Operations | - | 463 | 296 | 528 | 419 |
| Net Income From Continuing And Discontinued Operation | - | 463 | 296 | 528 | 419 |
| Net Income From Continuing Operation Net Minority Interest | - | 463 | 296 | 528 | 419 |
| Net Income | - | 463 | 296 | 528 | 419 |
| Net Income Common Stockholders | - | 463 | 296 | 528 | 419 |
| Net Income Including Noncontrolling Interests | - | 463 | 296 | 528 | 419 |
| Normalized Income | - | 811.91 | 389.92 | 542.96 | 507.26 |
| Diluted NI Availto Com Stockholders | - | 463 | 296 | 528 | 419 |
| Basic Average Shares | - | 52.21 | 51.38 | 51.49 | 50.82 |
| Diluted Average Shares | - | 52.56 | 51.71 | 51.88 | 51.21 |
| Reconciled Depreciation | - | 204 | 176 | 172 | 185 |
| Reconciled Cost Of Revenue | - | 3,089 | 2,389 | 2,500 | 2,732 |
| Total Unusual Items | - | -410 | -106 | -18 | -118 |
| Total Unusual Items Excluding Goodwill | - | -410 | -106 | -18 | -118 |
| Special Income Charges | - | -407 | -104 | -23 | -100 |
| Other Special Charges | - | 372 | - | - | - |
| Restructuring And Mergern Acquisition | - | 35 | 104 | 23 | 100 |
| Gain On Sale Of Security | - | -3 | -2 | 5 | -18 |
| Depreciation Amortization Depletion Income Statement | - | 136 | 104 | 104 | 114 |
| Depreciation And Amortization In Income Statement | - | 136 | 104 | 104 | 114 |
| General And Administrative Expense | - | 375 | 334 | 381 | 433 |
| Other Gand A | - | 375 | 334 | 381 | 433 |
| Total Other Finance Cost | 5 | -23 | 133 | 98 | - |
| Selling And Marketing Expense | - | 607 | 581 | 600 | 653 |
| Amortization | - | 136 | 104 | 104 | 114 |
| Amortization Of Intangibles Income Statement | - | 136 | 104 | 104 | 114 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Zebra Technologies Corporationthis co. | ZBRA | $11.7B | 27.91 | 3.26 | 11.7% | 16.72 |
| Leidos Holdings, Inc. | LDOS | $15.7B | 10.82 | 3.19 | 29.5% | 8.24 |
| Sanmina Corporation | SANM | $15.0B | 61.06 | 6.38 | 10.4% | 30.04 |
| Trimble Inc. | TRMB | $13.0B | 30.62 | 2.22 | 7.3% | 18.02 |
| Tyler Technologies, Inc. | TYL | $12.7B |
| - |
| - |
| - |
| - |
| - |
| - |
| - |
| 40.17 |
| 3.42 |
| 8.5% |
| 22.50 |
| GoDaddy Inc. | GDDY | $11.2B | 12.84 | 52.23 | 406.8% | 10.88 |
| Gartner, Inc. | IT | $11.0B | 15.14 | 34.50 | 228.0% | 9.79 |
| FormFactor, Inc. | FORM | $9.9B | 181.56 | 9.53 | 5.3% | 89.55 |
| Jack Henry & Associates, Inc. | JKHY | $9.3B | 20.38 | 4.36 | 21.4% | 11.65 |
| Peer Median | - | 25.50 | 5.37 | 15.9% | 14.84 | |
Historically, Jul has averaged the highest return (+10.9%); Sep the lowest (-7.7%).
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -3.2%Negative MonthJan 2026: -3.23% | -4.7%Negative MonthFeb 2026: -4.69% | -6.6%Negative MonthMar 2026: -6.64% | +8.2%Positive MonthApr 2026: +8.22% | +7.7%Positive MonthMay 2026: +7.68% | +8.1%Positive MonthJun 2026: +8.06% | +11.6%Positive MonthJul 2026: +11.61% | +20.7%*Positive MonthAug 2026: +20.70% | — | — | — | — |
| 2025 | +1.5%Neutral MonthJan 2025: +1.48% | -19.6%Negative MonthFeb 2025: -19.62% | -10.3%Negative MonthMar 2025: -10.31% | -11.4%Negative MonthApr 2025: -11.41% | +15.8%Positive MonthMay 2025: +15.76% | +6.4%Positive MonthJun 2025: +6.42% | +9.9%Positive MonthJul 2025: +9.94% | -6.5%Negative MonthAug 2025: -6.47% | -6.3%Negative MonthSep 2025: -6.29% | -9.4%Negative MonthOct 2025: -9.39% | -6.1%Negative MonthNov 2025: -6.13% | -3.9%Negative MonthDec 2025: -3.93% |
| 2024 | -12.4%Negative MonthJan 2024: -12.36% | +16.7%Positive MonthFeb 2024: +16.67% | +7.9%Positive MonthMar 2024: +7.86% | +4.4%Positive MonthApr 2024: +4.35% | -0.7%Neutral MonthMay 2024: -0.71% | -1.1%Neutral MonthJun 2024: -1.09% | +13.7%Positive MonthJul 2024: +13.68% | -1.7%Neutral MonthAug 2024: -1.65% | +7.2%Positive MonthSep 2024: +7.22% | +3.1%Positive MonthOct 2024: +3.15% | +6.6%Positive MonthNov 2024: +6.55% | -5.1%Negative MonthDec 2024: -5.11% |
| 2023 | +23.3%Positive MonthJan 2023: +23.31% | -5.0%Negative MonthFeb 2023: -5.04% | +5.9%Positive MonthMar 2023: +5.91% | -9.4%Negative MonthApr 2023: -9.42% | -8.8%Negative MonthMay 2023: -8.84% | +12.7%Positive MonthJun 2023: +12.67% | +4.1%Positive MonthJul 2023: +4.10% | -10.7%Negative MonthAug 2023: -10.70% | -14.0%Negative MonthSep 2023: -13.99% | -11.5%Negative MonthOct 2023: -11.46% | +13.2%Positive MonthNov 2023: +13.15% | +15.3%Positive MonthDec 2023: +15.34% |
| 2022 | -14.5%Negative MonthJan 2022: -14.46% | -18.8%Negative MonthFeb 2022: -18.81% | +0.1%Neutral MonthMar 2022: +0.09% | -10.6%Negative MonthApr 2022: -10.65% | -8.5%Negative MonthMay 2022: -8.51% | -13.1%Negative MonthJun 2022: -13.08% | +21.7%Positive MonthJul 2022: +21.68% | -15.7%Negative MonthAug 2022: -15.67% | -13.1%Negative MonthSep 2022: -13.14% | +8.1%Positive MonthOct 2022: +8.10% | -4.6%Negative MonthNov 2022: -4.57% | -5.1%Negative MonthDec 2022: -5.13% |
| 2021 | — | — | — | — | +1.9%Neutral MonthMay 2021: +1.91% | +6.5%Positive MonthJun 2021: +6.53% | +4.3%Positive MonthJul 2021: +4.34% | +6.3%Positive MonthAug 2021: +6.28% | -12.2%Negative MonthSep 2021: -12.22% | +3.6%Positive MonthOct 2021: +3.60% | +10.3%Positive MonthNov 2021: +10.27% | +1.1%Neutral MonthDec 2021: +1.09% |
| Avg±SD |
Each cell is the percentage change in closing price from the end of the prior month to the end of this month. The bottom row shows the average return for that calendar month across the selected years, plus or minus one standard deviation — the range that historically contained roughly two-thirds of outcomes. Past monthly patterns are not a forecast of future returns.
This aggregates every month by calendar position — all Januaries together, all Februaries together, and so on — to show whether a given month has leaned positive or negative historically. ‘Simple’ counts each month as +1 or −1. ‘Weighted’ gives larger moves more influence: +2 above +10%, −2 below −10%. With only 6 years of history for this asset, each month’s score reflects a small number of observations — read it as a historical tendency, not a reliable seasonal pattern.
This tracks a running tally across the asset’s full price history: each month adds or subtracts based on whether it was positive or negative. A rising line means more positive months than negative so far; a flattening or falling line means recent months have leaned negative. This measures historical month-to-month consistency, not expected future performance.
Year-to-date return is calculated by dividing each day’s closing price by the price on January 1st of that year (or the asset’s first available price if it began trading mid-year). The custom average line shows the mean YTD return at each calendar day across the selected years. The standard deviation band shows the range within which returns have historically fallen — at 1 SD, roughly two-thirds of years; at 2 SD, roughly 95%. Past year-to-date patterns do not predict future returns. The average and standard deviation band are computed from the year set chosen in “Average from”, which is independent of which year lines are displayed. The current in-progress year is excluded from these calculations, since a partial year is not comparable to complete ones. Election-cycle groupings follow the US presidential calendar and are offered only for US and crypto assets.
