Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the Chesapeake Bay, WoodWick, and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Bubba, Campingaz, Coleman, Contigo, and Marmot brands. It serves large mass merchandisers, discount stores, home centers, warehouse clubs, office superstores, direct-to-consumer channels, specialty retailers and wholesalers, commercial distributors and e-commerce retailers, grocery stores, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $7.2B | $331M | $-285M | $17M | -11.9% | -5.0% | 31.9% |
| 2024 | $7.6B | $358M | $-216M | $237M | -7.9% | -6.8% | -44.3% |
| 2023 | $8.1B | $74M | $-388M | $646M | -12.5% | -14.0% | -297.0% |
| 2022 | $9.5B | $688M | $197M | $-584M | 5.6% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 9,459 | 8,133 | 7,582 | 7,204 |
| Operating Revenue | - | 9,459 | 8,133 | 7,582 | 7,204 |
| Cost Of Revenue | - | 6,625 | 5,780 | 5,034 | 4,772 |
| Gross Profit | - | 2,834 | 2,353 | 2,548 | 2,432 |
| Operating Expense | - | 2,031 | 2,001 | 2,070 | 1,961 |
| Selling General And Administration | - | 2,031 | 2,001 | 2,070 | 1,961 |
| Total Expenses | - | 8,656 | 7,781 | 7,104 | 6,733 |
| Operating Income | - | 803 | 352 | 478 | 471 |
| Total Operating Income As Reported | - | 312 | -85 | 67 | 39 |
| EBITDA | - | 688 | 74 | 358 | 331 |
| Normalized EBITDA | - | 1,091 | 511 | 793 | 774 |
| EBIT | - | 392 | -260 | 35 | 20 |
| Interest Expense | - | 235 | 283 | 295 | 321 |
| Net Interest Income | - | -235 | -283 | -295 | -321 |
| Other Non Operating Income Expenses | - | -8 | -175 | -8 | -8 |
| Other Income Expense | - | -411 | -612 | -443 | -451 |
| Interest Expense Non Operating | - | 235 | 283 | 295 | 321 |
| Net Non Operating Interest Income Expense | - | -235 | -283 | -295 | -321 |
| Pretax Income | - | 157 | -543 | -260 | -301 |
| Tax Provision | - | -40 | -155 | -44 | -16 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | -84.63 | -124.54 | -73.62 | -23.55 |
| Net Income Continuous Operations | - | 197 | -388 | -216 | -285 |
| Net Income From Continuing And Discontinued Operation | - | 197 | -388 | -216 | -285 |
| Net Income From Continuing Operation Net Minority Interest | - | 197 | -388 | -216 | -285 |
| Net Income | - | 197 | -388 | -216 | -285 |
| Net Income Common Stockholders | - | 197 | -388 | -216 | -285 |
| Net Income Including Noncontrolling Interests | - | 197 | -388 | -216 | -285 |
| Normalized Income | - | 515.37 | -75.54 | 145.38 | 134.45 |
| Diluted NI Availto Com Stockholders | - | 197 | -388 | -216 | -285 |
| Basic Average Shares | - | 415.70 | 414.10 | 415.50 | 418.20 |
| Diluted Average Shares | - | 417.40 | 414.10 | 415.50 | 418.20 |
| Reconciled Depreciation | - | 296 | 334 | 323 | 311 |
| Reconciled Cost Of Revenue | - | 6,625 | 5,780 | 5,034 | 4,772 |
| Total Unusual Items | - | -403 | -437 | -435 | -443 |
| Total Unusual Items Excluding Goodwill | - | -403 | -437 | -435 | -443 |
| Net Income Discontinuous Operations | 0 | - | - | - | - |
| Special Income Charges | - | -356 | -437 | -427 | -433 |
| Gain On Sale Of Business | - | 136 | 1 | -2 | 12 |
| Other Special Charges | - | 1 | 126 | 14 | 13 |
| Impairment Of Capital Assets | - | 474 | 342 | 345 | 346 |
| Restructuring And Mergern Acquisition | - | 17 | 95 | 66 | 86 |
| Gain On Sale Of Security | - | -47 | -22 | -8 | -10 |
| General And Administrative Expense | - | 1,644 | 1,617 | 1,653 | 1,532 |
| Other Gand A | - | 1,644 | 1,617 | 1,653 | 1,532 |
| Selling And Marketing Expense | - | 387 | 371 | 417 | 429 |
Consumer Defensive sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Newell Brands Inc.this co. | NWL | $1.6B | -5.73 | 0.68 | -11.9% | 20.08 |
| Weis Markets, Inc. | WMK | $1.9B | 19.99 | 1.39 | 6.9% | 8.08 |
| Strategic Education, Inc. | STRA | $1.8B | 14.46 | 1.11 | 7.7% | 7.33 |
| Turning Point Brands, Inc. | TPB | $1.7B | 29.19 | 4.79 | 16.4% | 15.39 |
| Ingles Markets, Incorporated | IMKTA | $1.7B | 19.80 |
| - |
| - |
| - |
| - |
| - |
| 1.02 |
| 5.2% |
| 7.26 |
| Lincoln Educational Services Corporation | LINC | $1.6B | 80.26 | 8.04 | 10.0% | 36.58 |
| Coursera, Inc. | COUR | $1.6B | -31.27 | 2.51 | -8.0% | - |
| Fresh Del Monte Produce Inc. | FDP | $1.4B | 15.41 | 0.69 | 4.5% | 7.97 |
| J&J Snack Foods Corp. | JJSF | $1.4B | 21.22 | 1.44 | 6.8% | 8.99 |
| Peer Median | - | 19.89 | 1.41 | 6.9% | 8.08 | |