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ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $13.3B | $3.0B | $1.7B | $4.5B | 13.5% | 20.9% | 22.7% |
| 2024 | $11.0B | $2.3B | $1.4B | $3.4B | 14.8% | 22.4% | -17.7% |
| 2023 | $9.0B | $1.3B | $1.7B | $2.7B | 22.7% | 23.8% | 432.6% |
| 2022 | $7.2B | $788M | $325M | $2.2B | 6.5% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 7,245 | 8,971 | 10,984 | 13,278 |
| Operating Revenue | - | 7,245 | 8,971 | 10,984 | 13,278 |
| Cost Of Revenue | - | 1,573 | 1,921 | 2,287 | 2,983 |
| Gross Profit | - | 5,672 | 7,050 | 8,697 | 10,295 |
| Operating Expense | - | 5,317 | 6,288 | 7,333 | 8,471 |
| Research And Development | - | 1,768 | 2,124 | 2,543 | 2,960 |
| Selling General And Administration | - | 3,549 | 4,164 | 4,790 | 5,511 |
| Total Expenses | - | 6,890 | 8,209 | 9,620 | 11,454 |
| Operating Income | - | 355 | 762 | 1,364 | 1,824 |
| Total Operating Income As Reported | - | 355 | 762 | 1,364 | 1,824 |
| EBITDA | - | 788 | 1,324 | 2,325 | 3,022 |
| Normalized EBITDA | - | 788 | 1,324 | 2,325 | 3,022 |
| EBIT | - | 355 | 762 | 1,761 | 2,284 |
| Interest Income | - | 82 | 302 | 419 | 451 |
| Interest Expense | - | 27 | 24 | 23 | 23 |
| Net Interest Income | - | 82 | 302 | 396 | 428 |
| Other Non Operating Income Expenses | - | -38 | -56 | -22 | 9 |
| Other Income Expense | - | -38 | -56 | -22 | 9 |
| Interest Income Non Operating | - | 82 | 302 | 419 | 451 |
| Interest Expense Non Operating | - | 27 | 24 | 23 | 23 |
| Net Non Operating Interest Income Expense | - | 82 | 302 | 396 | 428 |
| Pretax Income | - | 399 | 1,008 | 1,738 | 2,261 |
| Tax Provision | - | 74 | -723 | 313 | 513 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | 0 | 0 | 0 | 0 |
| Net Income Continuous Operations | - | 325 | 1,731 | 1,425 | 1,748 |
| Net Income From Continuing And Discontinued Operation | - | 325 | 1,731 | 1,425 | 1,748 |
| Net Income From Continuing Operation Net Minority Interest | - | 325 | 1,731 | 1,425 | 1,748 |
| Net Income | - | 325 | 1,731 | 1,425 | 1,748 |
| Net Income Common Stockholders | - | 325 | 1,731 | 1,425 | 1,748 |
| Net Income Including Noncontrolling Interests | - | 325 | 1,731 | 1,425 | 1,748 |
| Normalized Income | - | 325 | 1,731 | 1,425 | 1,748 |
| Diluted NI Availto Com Stockholders | - | 325 | 1,731 | 1,425 | 1,748 |
| Basic Average Shares | - | 1,005 | 1,020 | 1,030 | 1,037 |
| Diluted Average Shares | - | 1,020 | 1,030 | 1,040 | 1,047 |
| Reconciled Depreciation | - | 433 | 562 | 564 | 738 |
| Reconciled Cost Of Revenue | - | 1,573 | 1,921 | 2,287 | 2,983 |
| Total Unusual Items | -3 | - | - | - | - |
| Total Unusual Items Excluding Goodwill | -3 | - | - | - | - |
| Special Income Charges | -3 | - | - | - | - |
| Other Special Charges | 3 | - | - | - | - |
| General And Administrative Expense | - | 735 | 863 | 936 | 1,123 |
| Other Gand A | - | 735 | 863 | 936 | 1,123 |
| Selling And Marketing Expense | - | 2,814 | 3,301 | 3,854 | 4,388 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| ServiceNow, Inc.this co. | NOW | $123.1B | 70.42↑ premium | 9.50 | 13.5% | 40.30 |
| Shopify Inc. | SHOP | $150.6B | 122.32 | 11.18 | 9.1% | 77.89 |
| Uber Technologies, Inc. | UBER | $147.0B | 14.62 | 5.44 | 37.2% | 21.75 |
| Cadence Design Systems, Inc. | CDNS | $113.5B | 102.40 | 20.74 | 20.3% | 60.35 |
| Accenture plc | ACN | $110.1B | 14.34 |
| - |
| - |
| - |
| - |
| - |
| 3.53 |
| 24.6% |
| 9.00 |
| Fortinet, Inc. | FTNT | $109.7B | 59.16 | 88.61 | 149.8% | 44.07 |
| Adobe Inc. | ADBE | $104.5B | 14.65 | 8.99 | 61.3% | 10.65 |
| Synopsys, Inc. | SNPS | $94.7B | 71.07 | 3.34 | 4.7% | 42.40 |
| Automatic Data Processing, Inc. | ADP | $92.5B | 22.66 | 14.94 | 65.9% | 14.76 |
| Peer Median | - | 40.91 | 10.08 | 30.9% | 32.08 | |