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ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $13.3B | $3.0B | $1.7B | $4.5B | 13.5% | 20.9% | 22.7% |
| 2024 | $11.0B | $2.3B | $1.4B | $3.4B | 14.8% | 22.4% | -17.7% |
| 2023 | $9.0B | $1.3B | $1.7B | $2.7B | 22.7% | 23.8% | 432.6% |
| 2022 | $7.2B | $788M | $325M | $2.2B | 6.5% | - | - |
| 2021 | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 7,245 | 8,971 | 10,984 | 13,278 |
| Cost Of Revenue | - | 1,573 | 1,921 | 2,287 | 2,983 |
| Gross Profit | - | 5,672 | 7,050 | 8,697 | 10,295 |
| Operating Expense | - | 5,317 | 6,288 | 7,333 | 8,471 |
| Operating Income | - | 355 | 762 | 1,364 | 1,824 |
| EBITDA | - | 788 | 1,324 | 2,325 | 3,022 |
| EBIT | - | 355 | 762 | 1,761 | 2,284 |
| Pretax Income | - | 399 | 1,008 | 1,738 | 2,261 |
| Tax Provision | - | 74 | -723 | 313 | 513 |
| Net Income | - | 325 | 1,731 | 1,425 | 1,748 |
| Net Income Common Stockholders | - | 325 | 1,731 | 1,425 | 1,748 |
| Total Expenses | - | 6,890 | 8,209 | 9,620 | 11,454 |
| Interest Expense | - | 27 | 24 | 23 | 23 |
| Interest Income | - | 82 | 302 | 419 | 451 |
| Research And Development | - | 1,768 | 2,124 | 2,543 | 2,960 |
| Selling General And Administration | - | 3,549 | 4,164 | 4,790 | 5,511 |
| Normalized EBITDA | - | 788 | 1,324 | 2,325 | 3,022 |
| Normalized Income | - | 325 | 1,731 | 1,425 | 1,748 |
| Market Cap | 92,993.04 | 92,993.04 | 92,993.04 | 92,993.04 | 92,993.04 |
Technology sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| ServiceNow, Inc.this co. | NOW | - | 53.20↑ premium | 7.17 | 13.5% | 30.33 |
| Akamai Technologies, Inc. | AKAM | $13.8B | 31.02 | 2.82 | 9.1% | 13.99 |
| FormFactor, Inc. | FORM | $12.0B | 222.39 | 11.68 | 5.3% | 111.80 |
| GoDaddy Inc. | GDDY | $11.9B | 13.11 | 53.34 | 406.8% | 11.07 |
| Gen Digital Inc. | GEN | $11.8B | 17.93 |
| - |
| - |
| - |
| - |
| - |
| 5.08 |
| 28.3% |
| 9.30 |
| Zebra Technologies Corporation | ZBRA | $11.6B | 26.73 | 3.12 | 11.7% | 16.15 |
| Gartner, Inc. | IT | $11.3B | 13.94 | 31.77 | 228.0% | 9.11 |
| Jack Henry & Associates, Inc. | JKHY | $11.0B | 24.00 | 5.13 | 21.4% | - |
| Sanmina Corporation | SANM | $10.4B | 42.67 | 4.46 | 10.4% | 20.60 |
| Peer Median | - | 25.37 | 5.11 | 16.5% | 13.99 | |