Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $26.9B | $9.2B | $5.4B | $9.1B | -96.9% | 13.4% | -8.1% |
| 2024 | $23.7B | $9.3B | $5.9B | $7.9B | -146.3% | 11.1% | 37.1% |
| 2023 | $21.4B | $7.0B | $4.3B | $7.0B | -156.3% | 25.0% | 40.3% |
| 2022 | $17.1B | $4.9B | $3.1B | $6.2B | 109.9% | - | - |
| 2021 | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 17,090 | 21,365 | 23,739 | 26,917 |
| Operating Expense | - | 11,988 | 15,530 | 16,184 | 17,635 |
| Operating Income | - | 5,102 | 5,835 | 7,555 | 9,282 |
| EBITDA | - | 4,921 | 7,043 | 9,338 | 9,217 |
| EBIT | - | 4,314 | 6,378 | 8,587 | 8,449 |
| Pretax Income | - | 3,923 | 5,481 | 7,292 | 6,832 |
| Tax Provision | - | 865 | 1,192 | 1,410 | 1,428 |
| Net Income | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Net Income Common Stockholders | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Total Expenses | - | 11,988 | 15,530 | 16,184 | 17,635 |
| Interest Expense | - | 391 | 897 | 1,295 | 1,617 |
| Interest Income | - | 219 | 1,020 | 1,114 | 921 |
| Selling General And Administration | - | 11,210 | 14,371 | 14,788 | 15,899 |
| Normalized EBITDA | - | 5,927 | 7,522 | 8,892 | 11,119 |
| Normalized Income | - | 3,842.18 | 4,663.83 | 5,522.08 | 6,908.48 |
| Market Cap | 140,266 | 140,266 | 140,266 | 140,266 | 140,266 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Booking Holdings Inc.this co. | BKNG | $5.8B | 25.96 | -25.15 | -96.9% | 15.44 |
| Deckers Outdoor Corporation | DECK | $16.5B | 15.95 | 6.13 | 38.4% | 10.49 |
| Genuine Parts Company | GPC | $15.3B | 229.41 | 3.42 | 1.5% | 28.11 |
| Aptiv PLC | APTV | $12.8B | 91.48 | 1.64 | 1.8% | 9.40 |
| Best Buy Co., Inc. | BBY | $12.8B | 11.85 |
| - |
| - |
| - |
| - |
| - |
| - |
| 4.27 |
| 36.1% |
| 6.60 |
| Avery Dennison Corporation | AVY | $12.7B | 18.50 | 5.68 | 30.7% | 11.71 |
| Amcor plc | AMCR | $12.4B | 35.22 | 1.53 | 4.4% | 18.20 |
| Domino's Pizza, Inc. | DPZ | $12.4B | 20.56 | -3.17 | -15.4% | 16.39 |
| Wynn Resorts, Limited | WYNN | $10.9B | 33.66 | -40.00 | -118.8% | 12.35 |
| Peer Median | - | 27.11 | 2.53 | 3.1% | 12.03 | |