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Equiscale · Syntellia LLC
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $26.9B | $9.2B | $5.4B | $9.1B | -96.9% | 13.4% | -8.1% |
| 2024 | $23.7B | $9.3B | $5.9B | $7.9B | -146.3% | 11.1% | 37.1% |
| 2023 | $21.4B | $7.0B | $4.3B | $7.0B | -156.3% | 25.0% | 40.3% |
| 2022 | $17.1B | $4.9B | $3.1B | $6.2B | 109.9% | - | - |
| 2021 | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 17,090 | 21,365 | 23,739 | 26,917 |
| Operating Revenue | - | 17,090 | 21,365 | 23,739 | 26,917 |
| Operating Expense | - | 11,988 | 15,530 | 16,184 | 17,635 |
| Selling General And Administration | - | 11,210 | 14,371 | 14,788 | 15,899 |
| Total Expenses | - | 11,988 | 15,530 | 16,184 | 17,635 |
| Operating Income | - | 5,102 | 5,835 | 7,555 | 9,282 |
| Total Operating Income As Reported | - | 5,102 | 5,835 | 7,555 | 8,825 |
| EBITDA | - | 4,921 | 7,043 | 9,338 | 9,217 |
| Normalized EBITDA | - | 5,927 | 7,522 | 9,427 | 10,956 |
| EBIT | - | 4,314 | 6,378 | 8,587 | 8,449 |
| Interest Income | - | 219 | 1,020 | 1,114 | 921 |
| Interest Expense | - | 391 | 897 | 1,295 | 1,617 |
| Net Interest Income | - | -172 | 123 | -181 | -696 |
| Other Non Operating Income Expenses | - | -1 | 2 | 7 | -15 |
| Other Income Expense | - | -1,007 | -477 | -82 | -1,754 |
| Interest Income Non Operating | - | 219 | 1,020 | 1,114 | 921 |
| Interest Expense Non Operating | - | 391 | 897 | 1,295 | 1,617 |
| Net Non Operating Interest Income Expense | - | -172 | 123 | -181 | -696 |
| Pretax Income | - | 3,923 | 5,481 | 7,292 | 6,832 |
| Tax Provision | - | 865 | 1,192 | 1,410 | 1,428 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | -221.82 | -104.17 | -17.18 | -363.45 |
| Net Income Continuous Operations | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Net Income From Continuing And Discontinued Operation | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Net Income From Continuing Operation Net Minority Interest | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Net Income | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Net Income Common Stockholders | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Net Income Including Noncontrolling Interests | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Normalized Income | - | 3,842.18 | 4,663.83 | 5,953.82 | 6,779.55 |
| Diluted NI Availto Com Stockholders | - | 3,058 | 4,289 | 5,882 | 5,404 |
| Basic Average Shares | - | 996.80 | 903.50 | 840.55 | 811.30 |
| Diluted Average Shares | - | 1,001.30 | 913.25 | 851.60 | 815.98 |
| Reconciled Depreciation | - | 607 | 665 | 751 | 768 |
| Total Unusual Items | - | -1,006 | -479 | -89 | -1,739 |
| Total Unusual Items Excluding Goodwill | - | -1,006 | -479 | -89 | -1,739 |
| Special Income Charges | - | 199 | 0 | 0 | -457 |
| Other Special Charges | 242 | - | - | - | - |
| Write Off | 0 | - | - | - | - |
| Impairment Of Capital Assets | - | 0 | 0 | 0 | 457 |
| Restructuring And Mergern Acquisition | 13 | -199 | - | - | - |
| Gain On Sale Of Security | - | -1,006 | -479 | -89 | -1,282 |
| Depreciation Amortization Depletion Income Statement | - | 451 | 504 | 591 | 623 |
| Depreciation And Amortization In Income Statement | - | 451 | 504 | 591 | 623 |
| General And Administrative Expense | - | 3,231 | 4,854 | 4,390 | 4,260 |
| Other Gand A | - | 766 | 1,560 | 1,036 | 857 |
| Salaries And Wages | - | 2,465 | 3,294 | 3,354 | 3,403 |
| Other Operating Expenses | - | 327 | 655 | 805 | 1,113 |
| Selling And Marketing Expense | - | 7,979 | 9,517 | 10,398 | 11,639 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Booking Holdings Inc.this co. | BKNG | $129.8B | 24.02↓ discount | -23.27 | -96.9% | 14.31 |
| The TJX Companies, Inc. | TJX | $175.2B | 31.90 | 17.20 | 53.9% | 21.17 |
| PDD Holdings Inc. | PDD | $122.2B | 1.25 | 0.30 | 23.7% | -2.41 |
| Lowe's Companies, Inc. | LOW | $116.4B | 17.49 | -11.73 | -67.1% | 12.84 |
| Starbucks Corporation | SBUX | $107.3B |
| - |
| - |
| - |
| - |
| - |
| - |
| 57.80 |
| -13.25 |
| -22.9% |
| 27.10 |
| Marriott International, Inc. | MAR | $101.6B | 39.06 | -26.94 | -69.0% | 24.64 |
| MercadoLibre, Inc. | MELI | $82.9B | 41.50 | 12.28 | 29.6% | 23.72 |
| Airbnb, Inc. | ABNB | $79.4B | 31.61 | 9.68 | 30.6% | 29.43 |
| Royal Caribbean Cruises Ltd. | RCL | $78.7B | 18.43 | 7.84 | 42.5% | 14.10 |
| Peer Median | - | 31.75 | 4.07 | 26.6% | 22.44 | |
Historically, Dec has averaged the highest return (+5.8%); Feb the lowest (-3.7%).
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -6.6%Negative MonthJan 2026: -6.60% | -15.2%Negative MonthFeb 2026: -15.24% | -0.7%Neutral MonthMar 2026: -0.68% | -0.0%Neutral MonthApr 2026: -0.03% | -0.6%Neutral MonthMay 2026: -0.55% | +6.5%Positive MonthJun 2026: +6.46% | +8.2%Positive MonthJul 2026: +8.22% | +10.4%*Positive MonthAug 2026: +10.42% | — | — | — | — |
| 2025 | -4.6%Negative MonthJan 2025: -4.65% | +5.9%Positive MonthFeb 2025: +5.88% | -8.2%Negative MonthMar 2025: -8.16% | +10.7%Positive MonthApr 2025: +10.69% | +8.2%Positive MonthMay 2025: +8.23% | +4.9%Positive MonthJun 2025: +4.90% | -4.9%Negative MonthJul 2025: -4.93% | +1.7%Neutral MonthAug 2025: +1.73% | -3.6%Negative MonthSep 2025: -3.57% | -6.0%Negative MonthOct 2025: -5.96% | -3.2%Negative MonthNov 2025: -3.21% | +9.0%Positive MonthDec 2025: +8.97% |
| 2024 | -1.1%Neutral MonthJan 2024: -1.12% | -1.1%Neutral MonthFeb 2024: -1.10% | +4.6%Positive MonthMar 2024: +4.59% | -4.8%Negative MonthApr 2024: -4.85% | +9.4%Positive MonthMay 2024: +9.40% | +4.9%Positive MonthJun 2024: +4.90% | -6.2%Negative MonthJul 2024: -6.22% | +5.2%Positive MonthAug 2024: +5.23% | +7.7%Positive MonthSep 2024: +7.75% | +11.0%Positive MonthOct 2024: +11.02% | +11.2%Positive MonthNov 2024: +11.24% | -4.5%Negative MonthDec 2024: -4.49% |
| 2023 | +20.8%Positive MonthJan 2023: +20.78% | +3.7%Positive MonthFeb 2023: +3.69% | +5.1%Positive MonthMar 2023: +5.09% | +1.3%Neutral MonthApr 2023: +1.28% | -6.6%Negative MonthMay 2023: -6.61% | +7.6%Positive MonthJun 2023: +7.64% | +10.0%Positive MonthJul 2023: +10.02% | +4.5%Positive MonthAug 2023: +4.52% | -0.7%Neutral MonthSep 2023: -0.68% | -9.5%Negative MonthOct 2023: -9.55% | +12.0%Positive MonthNov 2023: +12.05% | +13.5%Positive MonthDec 2023: +13.49% |
| 2022 | +2.4%Positive MonthJan 2022: +2.37% | -11.6%Negative MonthFeb 2022: -11.56% | +8.1%Positive MonthMar 2022: +8.11% | -5.9%Negative MonthApr 2022: -5.88% | +1.5%Neutral MonthMay 2022: +1.50% | -22.0%Negative MonthJun 2022: -22.04% | +10.7%Positive MonthJul 2022: +10.67% | -3.1%Negative MonthAug 2022: -3.09% | -12.4%Negative MonthSep 2022: -12.40% | +13.8%Positive MonthOct 2022: +13.77% | +11.2%Positive MonthNov 2022: +11.23% | -3.1%Negative MonthDec 2022: -3.09% |
| 2021 | — | — | — | — | -4.2%Negative MonthMay 2021: -4.24% | -7.3%Negative MonthJun 2021: -7.35% | -0.4%Neutral MonthJul 2021: -0.45% | +5.6%Positive MonthAug 2021: +5.57% | +3.2%Positive MonthSep 2021: +3.23% | +2.0%Neutral MonthOct 2021: +1.98% | -13.2%Negative MonthNov 2021: -13.17% | +14.1%Positive MonthDec 2021: +14.15% |
| Avg±SD |
Each cell is the percentage change in closing price from the end of the prior month to the end of this month. The bottom row shows the average return for that calendar month across the selected years, plus or minus one standard deviation — the range that historically contained roughly two-thirds of outcomes. Past monthly patterns are not a forecast of future returns.
This aggregates every month by calendar position — all Januaries together, all Februaries together, and so on — to show whether a given month has leaned positive or negative historically. ‘Simple’ counts each month as +1 or −1. ‘Weighted’ gives larger moves more influence: +2 above +10%, −2 below −10%. With only 6 years of history for this asset, each month’s score reflects a small number of observations — read it as a historical tendency, not a reliable seasonal pattern.
This tracks a running tally across the asset’s full price history: each month adds or subtracts based on whether it was positive or negative. A rising line means more positive months than negative so far; a flattening or falling line means recent months have leaned negative. This measures historical month-to-month consistency, not expected future performance.
Year-to-date return is calculated by dividing each day’s closing price by the price on January 1st of that year (or the asset’s first available price if it began trading mid-year). The custom average line shows the mean YTD return at each calendar day across the selected years. The standard deviation band shows the range within which returns have historically fallen — at 1 SD, roughly two-thirds of years; at 2 SD, roughly 95%. Past year-to-date patterns do not predict future returns. The average and standard deviation band are computed from the year set chosen in “Average from”, which is independent of which year lines are displayed. The current in-progress year is excluded from these calculations, since a partial year is not comparable to complete ones. Election-cycle groupings follow the US presidential calendar and are offered only for US and crypto assets.
