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eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 5 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $11.1B | $3.0B | $2.0B | $1.4B | 44.0% | 7.9% | 2.8% |
| 2024 | $10.3B | $2.9B | $2.0B | $2.0B | 38.3% | 1.7% | -28.6% |
| 2023 | $10.1B | $4.4B | $2.8B | $2.0B | 43.3% | 3.2% | -318.0% |
| 2022 | $9.8B | $-924M | $-1.3B | $1.8B | -24.6% | - | - |
| 2021 | - | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2025 |
|---|---|
| Total Revenue | 11,100 |
| Operating Revenue | 11,100 |
| Cost Of Revenue | 3,169 |
| Gross Profit | 7,931 |
| Operating Expense | 5,654 |
| Research And Development | 1,642 |
| Selling General And Administration | 3,592 |
| Total Expenses | 8,823 |
| Operating Income | 2,277 |
| Total Operating Income As Reported | 2,277 |
| EBITDA | 2,960 |
| Normalized EBITDA | 2,949 |
| EBIT | 2,553 |
| Interest Income | 265 |
| Interest Expense | 246 |
| Net Interest Income | 19 |
| Other Income Expense | 11 |
| Interest Income Non Operating | 265 |
| Interest Expense Non Operating | 246 |
| Net Non Operating Interest Income Expense | 19 |
| Pretax Income | 2,307 |
| Tax Provision | 311 |
| Tax Rate For Calcs | 0 |
| Tax Effect Of Unusual Items | 1.48 |
| Net Income Continuous Operations | 1,996 |
| Net Income From Continuing And Discontinued Operation | 2,031 |
| Net Income From Continuing Operation Net Minority Interest | 1,996 |
| Net Income | 2,031 |
| Net Income Common Stockholders | 2,031 |
| Net Income Including Noncontrolling Interests | 2,031 |
| Normalized Income | 1,986.48 |
| Diluted NI Availto Com Stockholders | 2,031 |
| Basic Average Shares | 459 |
| Diluted Average Shares | 468 |
| Reconciled Depreciation | 407 |
| Reconciled Cost Of Revenue | 2,786 |
| Total Unusual Items | 11 |
| Total Unusual Items Excluding Goodwill | 11 |
| Net Income Discontinuous Operations | 35 |
| Gain On Sale Of Security | 11 |
| Depreciation Amortization Depletion Income Statement | 24 |
| Depreciation And Amortization In Income Statement | 24 |
| General And Administrative Expense | 1,198 |
| Other Gand A | 1,198 |
| Other Operating Expenses | 396 |
| Selling And Marketing Expense | 2,394 |
| Amortization | 24 |
| Amortization Of Intangibles Income Statement | 24 |
Consumer Cyclical sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| eBay Inc.this co. | EBAY | $48.5B | 23.86↑ premium | 10.50 | 44.0% | 17.81 |
| NIKE, Inc. | NKE | $64.6B | 20.07 | 4.89 | 24.4% | 15.11 |
| Ford Motor Company | F | $61.1B | -7.47 | 1.70 | -22.8% | 55.94 |
| AutoZone, Inc. | AZO | $50.4B | 20.19 | -14.78 | -73.2% | 14.75 |
| D.R. Horton, Inc. | DHI | $41.5B | 11.58 | 1.72 |
| - |
| - |
| - |
| - |
| 14.8% |
| 9.85 |
| Yum! Brands, Inc. | YUM | $40.8B | 26.18 | -5.57 | -21.3% | 19.14 |
| Carnival Corporation & plc | CCL | $38.6B | 13.98 | 3.14 | 22.5% | 9.35 |
| Chipotle Mexican Grill, Inc. | CMG | $36.1B | 23.54 | 12.77 | 54.3% | 17.22 |
| Las Vegas Sands Corp. | LVS | $33.6B | 20.66 | 21.14 | 102.3% | 10.13 |
| Peer Median | - | 20.13 | 2.43 | 18.6% | 14.93 | |