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The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 5 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $371M | $-5M | $-16M | $14M | -9.2% | -1.9% | 156.1% |
| 2024 | $378M | $3M | $-6M | $1M | -3.5% | 9.9% | -84.4% |
| 2023 | $344M | $-28M | $-39M | $18M | -31.9% | 9.8% | -20.0% |
| 2022 | $314M | $-41M | $-49M | $-78M | -33.5% | - | - |
| 2021 | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2025 |
|---|---|
| Total Revenue | 371.32 |
| Operating Revenue | 371.32 |
| Cost Of Revenue | 247.56 |
| Gross Profit | 123.76 |
| Operating Expense | 138.06 |
| Research And Development | 7.35 |
| Selling General And Administration | 130.71 |
| Total Expenses | 385.62 |
| Operating Income | -14.30 |
| Total Operating Income As Reported | -18.46 |
| EBITDA | -4.75 |
| Normalized EBITDA | -0.59 |
| EBIT | -14.30 |
| Interest Income | - |
| Interest Expense | - |
| Net Interest Income | 2.40 |
| Other Non Operating Income Expenses | 0.58 |
| Other Income Expense | -3.58 |
| Interest Income Non Operating | - |
| Interest Expense Non Operating | - |
| Net Non Operating Interest Income Expense | 2.40 |
| Pretax Income | -15.48 |
| Tax Provision | 0.20 |
| Tax Rate For Calcs | 0 |
| Tax Effect Of Unusual Items | -0.87 |
| Net Income Continuous Operations | -15.69 |
| Net Income From Continuing And Discontinued Operation | -15.69 |
| Net Income From Continuing Operation Net Minority Interest | -15.69 |
| Net Income | -15.69 |
| Net Income Common Stockholders | -15.69 |
| Net Income Including Noncontrolling Interests | -15.69 |
| Normalized Income | -12.40 |
| Diluted NI Availto Com Stockholders | -15.69 |
| Basic Average Shares | - |
| Diluted Average Shares | - |
| Reconciled Depreciation | 9.55 |
| Reconciled Cost Of Revenue | 247.56 |
| Total Unusual Items | -4.16 |
| Total Unusual Items Excluding Goodwill | -4.16 |
| Preferred Stock Dividends | - |
| Special Income Charges | -4.16 |
| Restructuring And Mergern Acquisition | 4.16 |
| General And Administrative Expense | 79.51 |
| Other Gand A | 79.51 |
| Total Other Finance Cost | -2.40 |
| Selling And Marketing Expense | 51.20 |
| Otherunder Preferred Stock Dividend | - |
| Average Dilution Earnings | - |
Consumer Defensive sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| The Honest Company, Inc.this co. | HNST | $362M | -23.09 | 2.13 | -9.2% | -60.30 |
| Magnera Corporation | MAGN | $408M | -5.16 | 1.59 | -30.8% | 21.50 |
| Beyond Meat, Inc. | BYND | $405M | 2.28 | -406.28 | -17854.8% | 2.67 |
| Lifeway Foods, Inc. | LWAY | $356M | 25.66 | 4.14 | 16.1% | 14.76 |
| MGP Ingredients, Inc. | MGPI | $348M |
| - |
| - |
| - |
| - |
| - |
| - |
| -3.23 |
| 0.48 |
| -15.0% |
| -8.61 |
| Nature's Sunshine Products, Inc. | NATR | $346M | 17.73 | 2.14 | 12.1% | 6.20 |
| USANA Health Sciences, Inc. | USNA | $335M | 31.11 | 0.63 | 2.0% | 2.39 |
| B&G Foods, Inc. | BGS | $321M | - | 0.71 | -9.6% | 12.03 |
| European Wax Center, Inc. | EWCZ | $319M | 36.76 | 4.03 | 11.0% | 9.88 |
| Peer Median | - | 17.73 | 1.15 | -3.8% | 8.04 | |