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USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Core nutritional and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral supplements for age group beginning with children 13 months of age; and food products that include meal replacement shakes, snack bars, and other related products for healthy weight management, digestive health, and energy and hydration. It offers Celavive, a skincare regimen for various skin care types and ethnicities; and all other products comprising materials and online tools for associates to build business and marketing of products The company sells its products through retail customers, a subscription model, and direct selling, as well as online. The company was founded in 1992 and is headquartered in Salt Lake City, Utah.
Rule-based from financial data. Not advice.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 5 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $925M | $82M | $11M | $9M | 2.0% | 8.3% | -74.4% |
| 2024 | $855M | $99M | $42M | $51M | 7.9% | -7.2% | -34.1% |
| 2023 | $921M | $123M | $64M | $56M | 12.8% | -7.8% | -8.0% |
| 2022 | $999M | $130M | $69M | $94M | 16.0% | - | - |
| 2021 | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2025 |
|---|---|
| Total Revenue | 925.26 |
| Operating Revenue | 925.26 |
| Cost Of Revenue | 200.85 |
| Gross Profit | 724.40 |
| Operating Expense | 673.54 |
| Selling General And Administration | 337.37 |
| Total Expenses | 874.40 |
| Operating Income | 50.86 |
| Total Operating Income As Reported | 37.43 |
| EBITDA | 82.07 |
| Normalized EBITDA | 95.50 |
| EBIT | 42.37 |
| Interest Income | 2.42 |
| Interest Expense | 0.84 |
| Net Interest Income | 1.57 |
| Other Non Operating Income Expenses | 2.52 |
| Other Income Expense | -10.91 |
| Interest Income Non Operating | 2.42 |
| Interest Expense Non Operating | 0.84 |
| Net Non Operating Interest Income Expense | 1.57 |
| Pretax Income | 41.53 |
| Tax Provision | 30.05 |
| Tax Rate For Calcs | 0 |
| Tax Effect Of Unusual Items | -5.37 |
| Net Income Continuous Operations | 11.48 |
| Net Income From Continuing And Discontinued Operation | 10.76 |
| Net Income From Continuing Operation Net Minority Interest | 10.76 |
| Net Income | 10.76 |
| Net Income Common Stockholders | 10.76 |
| Net Income Including Noncontrolling Interests | 11.48 |
| Normalized Income | 18.82 |
| Diluted NI Availto Com Stockholders | 10.76 |
| Basic Average Shares | 18.28 |
| Diluted Average Shares | 18.57 |
| Reconciled Depreciation | 39.70 |
| Reconciled Cost Of Revenue | 200.85 |
| Total Unusual Items | -13.43 |
| Total Unusual Items Excluding Goodwill | -13.43 |
| Minority Interests | -0.72 |
| Special Income Charges | -13.43 |
| Other Special Charges | 6.46 |
| Impairment Of Capital Assets | 6.97 |
| General And Administrative Expense | 337.37 |
| Other Gand A | 337.37 |
| Other Operating Expenses | 336.17 |
| Selling And Marketing Expense | - |
Consumer Defensive sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| USANA Health Sciences, Inc.this co. | USNA | $335M | 31.11↑ premium | 0.63 | 2.0% | 2.39 |
| The Honest Company, Inc. | HNST | $362M | -23.09 | 2.13 | -9.2% | -60.30 |
| Lifeway Foods, Inc. | LWAY | $356M | 25.66 | 4.14 | 16.1% | 14.76 |
| MGP Ingredients, Inc. | MGPI | $348M | -3.23 | 0.48 | -15.0% | -8.61 |
| Nature's Sunshine Products, Inc. | NATR |
| - |
| - |
| - |
| - |
| - |
| - |
| $346M |
| 17.73 |
| 2.14 |
| 12.1% |
| 6.20 |
| B&G Foods, Inc. | BGS | $321M | - | 0.71 | -9.6% | 12.03 |
| European Wax Center, Inc. | EWCZ | $319M | 36.76 | 4.03 | 11.0% | 9.88 |
| Alico, Inc. | ALCO | $300M | -2.03 | 2.91 | -143.0% | -78.12 |
| Franklin Covey Co. | FC | $270M | 87.92 | 4.03 | 4.6% | 15.21 |
| Peer Median | - | 17.73 | 2.53 | -2.3% | 8.04 | |