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Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system. It also offers cardiovascular products; digestive products to regulate intestinal and digestive functions; personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser. In addition, the company provides weight management products, such as meal replacements and products that increase caloric burn rate. It offers its products under the Nature's Sunshine and Synergy Worldwide brands through its network of independent consultants to customers. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $480M | $44M | $20M | $29M | 12.1% | 5.7% | 153.7% |
| 2024 | $454M | $33M | $8M | $14M | 4.8% | 2.0% | -49.0% |
| 2023 | $445M | $32M | $15M | $31M | 9.4% | 5.5% | - |
| 2022 | $422M | $26M | $-0M | $-7M | -0.3% | - | - |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total Revenue | 421.91 | 445.32 | 454.36 | 480.14 |
| Cost Of Revenue | 122.15 | 124.19 | 129.68 | 132.42 |
| Gross Profit | 299.76 | 321.13 | 324.69 | 347.72 |
| Operating Expense | 283.50 | 302.38 | 304.59 | 322.98 |
| Operating Income | 16.26 | 18.75 | 20.09 | 24.74 |
| EBITDA | 26.46 | 32.09 | 32.79 | 43.75 |
| EBIT | 15.46 | 20.27 | 18.57 | 29.91 |
| Pretax Income | 15.21 | 20.20 | 18.43 | 29.81 |
| Tax Provision | 14.66 | 3.79 | 10.53 | 9.36 |
| Net Income | -0.39 | 15.08 | 7.70 | 19.52 |
| Net Income Common Stockholders | -0.39 | 15.08 | 7.70 | 19.52 |
| Total Expenses | 405.65 | 426.57 | 434.27 | 455.40 |
| Interest Expense | 0.25 | 0.07 | 0.15 | 0.10 |
| Interest Income | 0.12 | 0.55 | 0.18 | 0.65 |
| Selling General And Administration | 283.50 | 302.38 | 304.59 | 322.98 |
| Normalized EBITDA | 27.38 | 31.12 | 34.49 | 39.23 |
| Normalized Income | 0.33 | 14.29 | 9.04 | 16.42 |
| Basic EPS | -0.02 | 0.79 | 0.41 | 0 |
| Diluted EPS | -0.02 | 0.77 | 0.40 | 0 |
| Tax Effect Of Unusual Items | -0.19 | 0.18 | -0.36 | 1.42 |
| Tax Rate For Calcs | 0.21 | 0.19 | 0.21 | 0.31 |
| Total Unusual Items | -0.92 | 0.97 | -1.70 | 4.52 |
| Total Unusual Items Excluding Goodwill | -0.92 | 0.97 | -1.70 | 4.52 |
| Net Income From Continuing Operation Net Minority Interest | -0.39 | 15.08 | 7.70 | 19.52 |
| Reconciled Depreciation | 11 | 11.82 | 14.22 | 13.84 |
| Reconciled Cost Of Revenue | 122.15 | 124.19 | 129.68 | 132.42 |
| Net Interest Income | -0.13 | 0.48 | 0.03 | 0.55 |
| Net Income From Continuing And Discontinued Operation | -0.39 | 15.08 | 7.70 | 19.52 |
| Total Operating Income As Reported | 16.26 | 18.75 | 20.09 | 24.74 |
| Diluted Average Shares | 19.33 | 19.47 | 19.09 | 0 |
| Basic Average Shares | 19.33 | 19.07 | 18.62 | 0 |
| Diluted NI Availto Com Stockholders | -0.39 | 15.08 | 7.70 | 19.52 |
| Minority Interests | -0.94 | -1.34 | -0.20 | -0.93 |
| Net Income Including Noncontrolling Interests | 0.55 | 16.42 | 7.89 | 20.45 |
| Net Income Continuous Operations | 0.55 | 16.42 | 7.89 | 20.45 |
| Other Income Expense | -0.92 | 0.97 | -1.70 | 4.52 |
| Gain On Sale Of Security | -0.92 | 0.97 | -1.70 | 4.52 |
| Net Non Operating Interest Income Expense | -0.13 | 0.48 | 0.03 | 0.55 |
| Interest Expense Non Operating | 0.25 | 0.07 | 0.15 | 0.10 |
| Interest Income Non Operating | 0.12 | 0.55 | 0.18 | 0.65 |
| Selling And Marketing Expense | 130.38 | 135.32 | 140.59 | 144.59 |
| General And Administrative Expense | 153.12 | 167.06 | 164 | 178.39 |
| Other Gand A | 153.12 | 167.06 | 164 | 178.39 |
| Operating Revenue | 421.91 | 445.32 | 454.36 | 480.14 |
Consumer Defensive sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Nature's Sunshine Products, Inc.this co. | NATR | $473M | 25.50↓ discount | 2.93 | 12.1% | 10.32 |
| Helen of Troy Limited | HELE | $554M | - | 0.69 | -112.6% | 8.27 |
| Westrock Coffee Company | WEST | $553M | - | -298.42 | -33.3% | 68.91 |
| Calavo Growers, Inc. | CVGW | $502M | 31.19 | 2.44 | 9.5% | 18.10 |
| KinderCare Learning Companies, Inc. |
| KLC |
| $450M |
| - |
| 0.60 |
| -14.9% |
| 10.13 |
| B&G Foods, Inc. | BGS | $426M | - | 0.94 | -9.6% | 9.12 |
| Lifeway Foods, Inc. | LWAY | $410M | 30.26 | 4.78 | 16.1% | 19.99 |
| Beyond Meat, Inc. | BYND | $378M | - | -407.65 | -17854.8% | -4.30 |
| The Honest Company, Inc. | HNST | $372M | - | 2.20 | -9.2% | 30.50 |
| Peer Median | - | 30.72 | 0.81 | -12.2% | 14.12 | |