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Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system. It also offers cardiovascular products; digestive products to regulate intestinal and digestive functions; personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser. In addition, the company provides weight management products, such as meal replacements and products that increase caloric burn rate. It offers its products under the Nature's Sunshine and Synergy Worldwide brands through its network of independent consultants to customers. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
5-year financial trends. Figures in USD millions.
Latest fiscal year: 2025
Year-by-year revenue, profitability, and cash flow (USD millions, last 10 years)
| Year | Revenue | EBITDA | Net Profit | FCF | ROE | Rev Growth 1Y | NP Growth 1Y |
|---|---|---|---|---|---|---|---|
| 2025 | $480M | $44M | $20M | $29M | 12.1% | 5.7% | 153.7% |
| 2024 | $454M | $33M | $8M | $14M | 5.0% | 2.0% | -49.0% |
| 2023 | $445M | $32M | $15M | $31M | 9.8% | 5.5% | -3965.6% |
| 2022 | $422M | $26M | $-0M | $-7M | -0.3% | - | - |
| 2021 |
Income statement, balance sheet, and cash flow as reported
Consolidated Figures in USD Millions.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total Revenue | - | 421.91 | 445.32 | 454.36 | 480.14 |
| Operating Revenue | - | 421.91 | 445.32 | 454.36 | 480.14 |
| Cost Of Revenue | - | 122.15 | 124.19 | 129.68 | 132.42 |
| Gross Profit | - | 299.76 | 321.13 | 324.69 | 347.72 |
| Operating Expense | - | 283.50 | 302.38 | 304.59 | 322.98 |
| Selling General And Administration | - | 283.50 | 302.38 | 304.59 | 322.98 |
| Total Expenses | - | 405.65 | 426.57 | 434.27 | 455.40 |
| Operating Income | - | 16.26 | 18.75 | 20.10 | 24.74 |
| Total Operating Income As Reported | - | 16.26 | 18.75 | 20.10 | 24.74 |
| EBITDA | - | 26.46 | 32.09 | 32.79 | 43.75 |
| Normalized EBITDA | - | 27.38 | 31.12 | 34.49 | 39.23 |
| EBIT | - | 15.46 | 20.27 | 18.57 | 29.91 |
| Interest Income | - | 0.12 | 0.55 | 0.18 | 0.64 |
| Interest Expense | - | 0.25 | 0.07 | 0.15 | 0.10 |
| Net Interest Income | - | -0.13 | 0.48 | 0.03 | 0.55 |
| Other Income Expense | - | -0.92 | 0.97 | -1.70 | 4.52 |
| Interest Income Non Operating | - | 0.12 | 0.55 | 0.18 | 0.64 |
| Interest Expense Non Operating | - | 0.25 | 0.07 | 0.15 | 0.10 |
| Net Non Operating Interest Income Expense | - | -0.13 | 0.48 | 0.03 | 0.55 |
| Pretax Income | - | 15.22 | 20.20 | 18.43 | 29.81 |
| Tax Provision | - | 14.66 | 3.79 | 10.53 | 9.36 |
| Tax Rate For Calcs | - | 0 | 0 | 0 | 0 |
| Tax Effect Of Unusual Items | - | -0.19 | 0.18 | -0.36 | 1.42 |
| Net Income Continuous Operations | - | 0.55 | 16.42 | 7.89 | 20.45 |
| Net Income From Continuing And Discontinued Operation | - | -0.39 | 15.08 | 7.70 | 19.52 |
| Net Income From Continuing Operation Net Minority Interest | - | -0.39 | 15.08 | 7.70 | 19.52 |
| Net Income | - | -0.39 | 15.08 | 7.70 | 19.52 |
| Net Income Common Stockholders | - | -0.39 | 15.08 | 7.70 | 19.52 |
| Net Income Including Noncontrolling Interests | - | 0.55 | 16.42 | 7.89 | 20.45 |
| Normalized Income | - | 0.33 | 14.29 | 9.04 | 16.42 |
| Diluted NI Availto Com Stockholders | - | -0.39 | 15.08 | 7.70 | 19.52 |
| Basic Average Shares | - | 19.33 | 19.07 | 18.62 | 18 |
| Diluted Average Shares | - | 19.33 | 19.47 | 19.09 | 18.47 |
| Reconciled Depreciation | - | 11 | 11.82 | 14.22 | 13.84 |
| Reconciled Cost Of Revenue | - | 122.15 | 124.19 | 129.68 | 132.42 |
| Total Unusual Items | - | -0.92 | 0.97 | -1.70 | 4.52 |
| Total Unusual Items Excluding Goodwill | - | -0.92 | 0.97 | -1.70 | 4.52 |
| Minority Interests | - | -0.94 | -1.34 | -0.20 | -0.93 |
| Gain On Sale Of Security | - | -0.92 | 0.97 | -1.70 | 4.52 |
| General And Administrative Expense | - | 153.12 | 167.06 | 164 | 178.39 |
| Other Gand A | - | 153.12 | 167.06 | 164 | 178.39 |
| Selling And Marketing Expense | - | 130.38 | 135.32 | 140.59 | 144.59 |
Consumer Defensive sector peers, ranked by market cap
| Company | Ticker | Market Cap | P/E | P/B | ROE | EV/EBITDA |
|---|---|---|---|---|---|---|
| Nature's Sunshine Products, Inc.this co. | NATR | $346M | 17.73↑ premium | 2.14 | 12.1% | 6.20 |
| Beyond Meat, Inc. | BYND | $405M | 2.28 | -406.28 | -17854.8% | 2.67 |
| The Honest Company, Inc. | HNST | $362M | -23.09 | 2.13 | -9.2% | -60.30 |
| Lifeway Foods, Inc. | LWAY | $356M | 25.66 | 4.14 | 16.1% | 14.76 |
| MGP Ingredients, Inc. | MGPI |
| - |
| - |
| - |
| - |
| - |
| - |
| - |
| $348M |
| -3.23 |
| 0.48 |
| -15.0% |
| -8.61 |
| USANA Health Sciences, Inc. | USNA | $335M | 31.11 | 0.63 | 2.0% | 2.39 |
| B&G Foods, Inc. | BGS | $321M | - | 0.71 | -9.6% | 12.03 |
| European Wax Center, Inc. | EWCZ | $319M | 36.76 | 4.03 | 11.0% | 9.88 |
| Alico, Inc. | ALCO | $300M | -2.03 | 2.91 | -143.0% | -78.12 |
| Peer Median | - | 2.28 | 1.42 | -9.4% | 2.53 | |